Caltex takes on new Delo 400 Brand Ambassador

AGREEMENT: Caltex Lubricants Lanka Limited has enters into an agreement with reputed Senior Captain for SriLankan Airlines and 4 x 4 contender Themiya Abyewickrema as the Brand Ambassador for Delo 400.

"We are indeed happy to have Mr. Abeywickrema join us to endorse our Delo 400 brand. Mr. Abyewickrema's appointment as the Delo 400 brand ambassador will complement the brands promise of performance under gruelling and demanding conditions thereby achieving the perfect blend for the organisations image" says Kishu Gomes, CEO / Managing Director of Caltex in Sri Lanka.

Delo 400 represents a symbol of reliability and performance for all types of diesel engines. The advanced ISOSYN(r) technology of Delo 400 is specifically designed to provide premium performance under the most severe conditions. Through ongoing innovation and continual testing, Delo 400 provides the most technically advanced solution for virtually any diesel engine.

According to Dr. Gamini Amarasekera, Chief Technology Manager for Caltex, "This premium engine oil combines ISOSYN(r) technology and unique additives to provide the ultimate in engine protection." Among his many prestigious awards, Mr. Abyewickrema was ranked 1st Runner-up in the 2004 challenge in Monaragala and 2nd runner up in 2005 challenge in Nuwera Eliya.

Furthermore, Mr. Abyewickrema achieved one of the highest points at the Nuwara Eliya Lake Cross - Race in 2006, but the race had to be forgone due to bad weather. His more recent achievement was at the 4x4 Challenge in Daraniyagala where he was awarded 4th place.

"As brand ambassador for Delo 400, Mr. Abeywickrema will continue to participate in all 4 x 4 challenges and other related events backed by the unsurpassed performance of Caltex Delo" says Mr. Imal Fonseka Director / General Manager for Caltex in Sri Lanka.

Mr. Abeywickrema will play a key role in all brand and product communication associated with the product.