Spice Council to attend ASTA centenary celebrations

PARTICIPATION:The American Spice Traders Association (ASTA) has invited the members of the Spice Council to attend their 100th Anniversary Celebrations at Ritz-Carlton Laguna Niguel, Dana Point, California from April 16-19.

The Spice Council (TSC) to elevate the global awareness of Sri Lankan spices and to re-establish “Ceylon Spices” as a recognised brand in the world market, organised two visits to the US in March and October 2006.

The Spice Council’s participation at these meetings will help to popularise Ceylon Spices in the US Market and will provide an opportunity to promote the brand “Ceylon Spices”.

Sri Lanka is working towards obtaining protection under geographical indication for Ceylon Cinnamon under the TRIPS agreement of the WTO and subsequently for other Ceylon spices.

Chairman of The Spice Council Sarada de Silva has been invited to make a presentation on Ceylon Spices at the business meeting.

The Spice Council will also take part in the Table Top exhibition which will be held on April 17.