Dialog and Ceylinco Insurance launch 'eZ Insurance'

LAUNCH: Dialog Telekom and Ceylinco Insurance announced the launch of "eZ Insurance", a Personal Accident Insurance Cover to be issued via Mobile Phone.

Available from 15 June 2007, this ground-breaking service offers personal accident insurance, covering accidental death and permanent disablement for as little as Rs 5/- per month. Easy (eZ) Insurance is unique with respect to the ease with which any Dialog prepaid customer can subscribe to an instant insurance policy, and is underpinned by Dialog's eZ electronic reload network.

With over 8000 eZ Reload retailers across the island, "eZ insurance" is both accessible and affordable to consumers across the country. Dialog's prepaid subscribers can choose from among three insurance

 offerings with premiums ranging from Rs 5/- to Rs 20/- per month. Customers could register for an "instant" insurance cover at the eZ outlet and receive a certified insurance policy across the counter.

Speaking at the press conference to unveil this landmark service, Chief Executive, Dialog Telekom, Dr. Hans Wijayasuriya said, "Empowering consumers through the enhancement of Affordability and Accessibility has been a corner stone of our business paradigm. This paradigm is shared by Ceylinco Insurance and is embedded in the design of the eZ insurance product.

I would like to thank the CEO of Ceylinco Insurance Ajith Gunawardena, and his dynamic team for joining us in the conceptualisation and implementation of this product.

eZ Insurance is a manifestation of the deployment of advanced electronic commerce infrastructure towards enhancing the affordability and availability of a product, thereby broad-basing access to the product while expanding its market to encompass a wider segment of society".

Ajith Gunawardena said, "This can indeed be seen as a union of strength and a perfect match between two innovative and vibrant power-houses - Ceylinco Insurance, which provided an innovative world first in "On The Spot" claim settlement and Dialog Telekom, which offers "The Future. Today!" Both corporate entities being the market leaders in their respective fields, continually strive to offer the best possible solutions to their valued clientele.

Thus, this grand offer will enable Dialog customers to obtain an insurance cover of up to Rs. 50,000/- for a premium as low as Rs.5/- a month.

It is Ceylinco's vision to make insurance affordable to all Sri Lankans, and providing covers, such as this, will help Sri Lankans to protect themselves against hazards that are commonplace on our roads today, while it would also cover domestic and other kinds of accidents".