Pineapple promotional drive in Karachi

The Consulate General of Sri Lanka in Karachi organised a Sri Lankan pineapple promotional campaign in the super markets 'Park Towers' and the 'Forum' on November 23 and 24 , respectively. The objectives of this promotional campaign included an increase in pineapple imports from Sri Lanka by the current importers.

The pineapple cutting demonstration was performed by the Chefs from the Sheraton Hotel, Karachi. Some Pakistani women interested in cutting pineapple were taught by the chefs how to cut it properly.

The pineapple pieces were served to the guests and the public who visited the Park Towers and the Forum.

More than 5,000 people visited the pineapple show. In addition to the pineapple promotional campaign, Sri Lankan Airlines, Dilmah Tea Agent in Karachi and Citilink Tours for Sri Lanka tourism participated in this event with separate stalls.

The Sri Lankan Airlines Office in Karachi offered two return tickets to Sri Lanka for the two winners at the Lucky Draw Raffle held during promotional campaign.

Sri Lankan pineapple has penetrated into the Pakistani market after the implementation of the Pakistan-Sri Lanka Free Trade Agreement with effect from June 2005.