Business Advertorial

‘Asset One’ launches extensive promo’

The month of December marked the completion of Ceylinco Shriram Asset Management Ltd’s (CSAM) extensive promotional campaign.

Over the last few months CSAM embarked on a strategic and widespread campaign using various promotional tools that covered the commercial sector, spanning the Colombo suburbs and extending to the remote areas of the island.

December 17th and the 18th saw the CSAM promotional team taking to the streets to introduce their novel scheme of Fund Management to maximise the investor’s return, to be on par with present market conditions an also to further reinstate CSAM’s corporate image as an aggressive market competitor.

CSAM is a multi faceted Investment Management Company, specialising in Fund Management and creating innovative investment strategies and solutions for its investors.

Incorporated in 2003, the company manages investment products for individuals and institutional investors and is a registered Investment Manger and Margin provider with the Securities and Exchange Commission (SEC) of Sri Lanka.

Considering the present trends in the financial markets, we at CSAM are aware of the importance of the investors being able to obtain the highest level of service whilst maximising their return by investing their funds with a well established, reputed and financially strong organisation.

The investors are privileged to invest their funds with an organisation which recognise the importance of good corporate governance and strive to maintain high standards and ethics.

At CSAM an expanding team of highly decorated and qualified professionals provide a comprehensive suit of financial services to individual and corporate investors as well as institutions.

Our products and services range from Portfolio Management, Equity Trading, Corporate Finance Activities, Research Activities, Margin Trading and the highly popular “Asset One” Fund Management scheme.

“Asset One” is a Fund Management scheme that allows individuals or corporate to invest funds for a specified period for which, they will receive a guaranteed rate of return. The novelty and phenomenal popularity of the scheme stems from the high degree of flexibility, liquidity and security the investment offers, as well as the personalised level of customer care and service being offered.

Additional benefits such as complementary gifts and prize draws add further appeal to this popular Fund Management scheme.

In response to intense competition and rising interest rates CSAM began its extensive and diverse promotional campaign from September 2007. By employing a multitude of promotional tools CSAM actively pursued an aggressive campaign which has produced direct results.

A highly focused four month, door to door campaign paved the way for a wide distribution of promotional material throughout Colombo and greater Colombo covering over 30,000 residencies.

Supplementing the wide coverage of the door to door campaign, a direct mailer campaign was also implemented with equal intensity. This in turn was complemented with newspaper inserts covering key areas of selected cities.

The entire campaign came to a finale with the street campaign held on 17th and 18th of December where the road sides near CSAM were colourfully decorated with eye catching banners, pennants and other promotional material backed by enthusiastic and energetic staff who distributed the leaflets.

The response to the campaign as a whole has been tremendous. The large areas covered during the campaign have allowed the company name to be popularised beyond the commercial districts of the country and the image of the company has been further strengthened. In addition to this the company client base has increased significantly due to new clients as well existing clients investing additional funds.

The remarkable success of this campaign has prompted CSAM to carry out similar activities at branch level as well, which will assist the company in providing an opportunity for the investors in outstation areas to reap the benefits of a secured and rewarding investment scheme, said Sampath Kulatunga, Chief Manager, Sales and Marketing of CSAM.

Coca-Cola promotes value added education for employees’ children

Coca-Cola Beverages recently conducted a Personality Development Workshop for the children of the Coke family, aged between 12 to 14 years.

Providing ‘Value Added Education’ to children is the core CSR agenda of Coca-Cola Sri Lanka. Coca-Cola has carried-out this programme several times in the past for the children and takes pride in training more than 700 potential future leaders.

Coca-Cola’s objective through this exercise is to inculcate and tap the potential of the children to mould them to be future leaders with a vision and to bring out the total personality in them.

The programme was facilitated by the experienced trainers from the Personality Development Institute, which is headed by Gihan Thalgodapitiya, who himself led the training programme.

Manager Human Resources Development and Employee Relations Rohitha Amarapala, said, “The phrase Coke family is not by any means vague or ostentatious. We passionately believe that the Coke Family is comprised of all our employees, their spouses, family members and of course their precious children.

The children in particular are our partners for the future. Building Sri Lanka’s future generations is a responsibility of the parents, business leaders like Coca-Cola and by and large all Sri Lankans. In this aspect, it should be viewed as an investment for life.”

The one day workshop was held at the Taj Samudra Hotel and consisted team building games, mind exercises, personality building activities and creative exercises that were sure to inculcate self esteem, a passion for success, positive attitudes, morals, and values.

Through the many exercises, the children were able to demonstrate their leadership skills, were made to work as a team which taught them the importance of planning, prioritising their work, being innovative and creative.

Presentations that were made that helped to develop their communication skills. Through this programme, we also envisage to recover self imposed fears.

Public Affairs and Communications Manager for Coca-Cola Ms Rushika Perera, said “We felt it necessary during this festive season to reward our children with a message of affection.

It is not only the responsibility of the parent but ours, as a company as well, to provide our younger generation with sound and proper guidance, attitudes and life enhancing skills.