Toshiba introduces South Asia Brand Ambassador

Toshiba Singapore Pte Ltd's Computer Systems Division today announced Vidya Balan, one of India's most renowned sand critically acclaimed actresses and film stars, will serve as the company's Brand Ambassador to the South Asia region.; The identification of Vidya Balan as the face of Toshiba is in line with the company's wholehearted commitment of Toshiba to its South Asia operations, and the centrality of the customer-focus credo that Toshiba follows in all of its activities.

"With the launch of this new range of advanced technology products, we want to demonstrate to our consumers our long term commitment to bring in the very latest products and technologies.

We believe this step will give us a stronger, bolder presence here in your market, which is witnessing immense changes in the lifestyles of consumers," said Manager for Marketing and Communications, Toshiba Singapore Pte Ltd Mary Lim, "We are particularly delighted to have Vidya Balan as the face of the Toshiba brand in the South Asia region.

We are extremely aware of the good will and regard she enjoys from her inestimable fan following throughout the country, across generations and regions. I have no doubt that Vidya Balan's charisma and magic will add to the appeal of our products and services in this market."