BoI website records 8 million hits

Since the Internet became a popular medium of information slightly more than a decade ago, it has emerged as a major promotional tool for investment promotion agencies worldwide.

In April 2008, the BOI launched the “Invest Sri Lanka” initiative to develop a new investor friendly environment.

When the new initiative was launched, the BOI website formally known as www.boi.lk was renamed www.investsrilanka.com

A key consideration in renaming the site was to create an identity for the website which would make access more certain. The new name is much more investor friendly since it addresses the most vital question of potential investors, which is “how do you invest in Sri Lanka?” It is therefore not surprising there has been a sizeable increase in the number of visits to the website.

An analysis of the period from January to November 2008 indicates that the BoI website had achieved the 7,727,069 hits. This is an all time record surpassing the target the BoI had set itself of 6 million hits for 2008.

One of the most visited websites in Sri Lanka, www.investsrilanka.com achieves an average of 27,207 hits on a daily basis.

This amounts to a monthly average of over 800,000 hits. Each day an estimated average of 2,673 identified individuals visit the website.

These visits to the BoI Website take place mainly from 9.00 a.m to 5.00 p.m Sri Lanka time, on weekdays. Thursday is the busiest day of the week for www.investsrilanka.com Hits are slightly less on the other days of the week.