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Oriflame’s ‘Eclat Sport’ launched

Oriflame, natural swedish cosmetics, Sri Lanka have launched men’s fragrance to the Sri Lankan market, “Eclat” Sport. The fragrance gives self confidence, Freedom and Style for the man who is all about refinement with an aspiration for life.

Per Gunnarsson - Managing Director Oriflame launching the perfume.

For today’s busy man who leads a successful life, Eclat Sport is a fragrance in the premium male fragrance category by Oriflame, for a man whose personality is exuberant and energetic.

He wants to express his elegant and charismatic side while being involved in outdoor activities with self confidence and sensuality.

Blending fresh and tonic notes of lemon and peppery mandarin, the perfumer managed to lay down a bright freshness on a warm and sensual bed of Papier d’Armanie and voluptuous benzoin musk and vanilla.

In keeping with the theme of a ‘Sports’ fragrance, the “Zetter” which is adjacent to the CH & FC and the CCC was the preferred choice, for the launch.

With its refinement revealing pleasure sensuality and freedom Eclat Sport competes in the world of fragrances with Allure (by Channel), Polo (by Ralph Laurent) and Latitude (by Nautica).

Oriflame is the leading manufacturer of Swedish based cosmetics selling direct to the world with a strong regional presence in Asia.

With emphasis on ‘total care’ the brands covers a wide range of products and we have introduced over 350 new products to the Sri Lankan market in just 2008 ending up with a portfolio of approx. 650 products.

With over 40 years of skin care expertise, Oriflame products are formulated using natural ingredients combined with the latest development techniques and scientific technology in order to meet the highest quality standards in the beauty care arena.

Wallauwa Sunday lunch at Trans Asia

Moving into the month of December, excitement is in the air, annual leave is high on the priority list, going overseas on vacation for some, shopping and pampering themselves for others are only some of the usual agendas in everyone’s diaries! It’s time to enjoy the season.

It’s time for sharing, caring and giving. Trans Asia, the five star city resort and family hotel is ready to welcome all holiday makers especially the Sri Lankan expatriates and their friends who have flown miles to be in their motherland with the rest of their family members this festive season.

Often it is heard when inviting these special guests to homes, “what would you like to eat?” And most times, a quick reply comes for those nostalgic hearth cooked meals, the malluns, pollos, badums etc., etc. Keeping this in mind, Trans Asia’s kitchen brigade has come up with an amazing classic homemade lunch for your dining pleasure.

It’s all happening at the Summerfields and only on a Sunday is a spread like this put out! Relieve your loved ones from their usual chores in their homes and bring them along for a feast of traditional local dishes.

On the cards is traditional Sri Lankan cuisine. And for those of you who prefer something western as well, there’s a continental corner with the famous “Sunday Roast” and a variety of Pastas. Some of the favorite everyday meals, prepared in never before tasted ways, and served in an even more tempting “Sunday” setting complemented by live jazz music by the popular “Dynamos”.

A special tropical juice bar in the corner helps you to refill your glass to quench your thirst throughout the afternoon.

This indeed is a “must have” treat for the family and an opportunity to spend some quality time together in five star luxury. Ample parking or valet service is available, while a dip in the pool comes in free to all who come by Summerfields on a Sunday making it a complete “spend the day outing!”

This wonderful family affair offers face painting, drawing and colouring, a game of Darts, Carom and much more for the little ones supervised by the hotel’s recreation team who will keep them amused.

Reborn launch ‘Get stolen’ promo

Reborn t-shirts, one of Sri Lanka’s most fashionable men’s casual wear brands pulled off an amazing on air radio stunt lasting three days this week.

In order to launch the brand idea of ‘Get stolen’ in an innovative manner, JWT designed and executed the stunt while Mindshare negotiated with three of Sri Lanka’s radio stations: Hiru FM, Sooriyan FM and TNL to stage a kidnap of their top male morning and evening show hosts.

Listeners were given clues as time progressed urging them to call in with information. Calls were staged to the DJs’ homes, friends and the owner of the shop that they last visited.

Clues such as the colour of the t-shirt and a mysterious ‘yellow van’ were cleverly given out through on air ‘eye witness’ calls to the station.

The female co-hosts who urged the listeners to look for the DJs also received ‘threatening calls’ from an anonymous ‘gang of girls’ who claimed that the DJs were safe and enjoying a good time in their custody.

The response was overwhelming. Worried fans from all around the country flooded the station and special hotlines set up by JWT with hundreds of calls. Several listeners claimed to have spotted the DJs in the now famous ‘blue and white striped t-shirt’ in various far off places in the country. Calls and text messages poured in. One concerned listener from Jaffna voluntarily offered Rs. 1,000,000 as a reward for anyone who found Nava.

Phone videos of ‘yellow van’ involved in the ‘kidnapping’ spotted by two fans were posted on Youtube and Facebook and various theories emerged as listeners actively involved themselves in the search.

“This is the first time in Sri Lanka that a brand has attempted a stunt of this nature and magnitude.

Melwire Rolling introduces new products

Herbert Perera

The Society of Structural Engineers Sri Lanka held its monthly Question time meeting at the Institute of Engineers Auditorium recently. The keynote presentation was made by Eng. P.P. Gnanapala, Additional General Manager Technical at Sri Lanka Land Reclamation and Development Corporation.

Manager Branding and Marketing Promotions Dian Abeywardene addressing the gathering on behalf of Melwire Rolling. General Manager Sales and Marketing (Melwa) Col. M. Tennakoon, Director Technical (Melwa) M. Prashanthan, Vice President Society of Structural Engineers, Sri Lanka Dr. Ruwan Weerasekera, Engineer P.P. Gnanapala the keynote speaker. - Picture by Herbert Perera

His topic for the evening was “Flood conditions in Colombo and remedial measures”.

Melwa Brand, CTD steel reinforcement bars were introduced the gathering of engineers. Melwire Rolling a 100% Sri Lankan owned company and boasts of 100% fully automated production with sophisticated high end equipment to ensure the highest quality standards.

Melwire Rolling has technical experts with over 25 years experience handling production and quality assurance supported by state of the art equipment such as the automated Absorption Spectrometer and Electronic Universal Tensile Testing Machine.

Melwire Rolling has grown in stature and gathered momentum since the early days in 2002 and now with a Quality Management System in accordance with SLS 375 BS4449 Certification, manufactures a Quality Sri Lankan Product measuring upto International Standards. Melwire Rolling along with their second plant of steel manufacture will produce MEL QST Steel Bars (Quenched and Self Tempered) which is manufactured using modern Technology and design standards, guaranting the properties required by ISO.

Re reinforced Bars are of grade FE 460 and manufactured under BIS (IS) Certification as per IS: 1786 for concrete reinforcement which is of global quality standard.

ABS to open another school

Academy of Business studies (Pvt) ltd (ABS) is looking at opening another school in Colombo. Plans are also afloat to expand their present premises at Bullers Road Colombo 4.

Director cum CEO, ABS, Wasantha S. Fernando said that the main reason for the expansion is the surging demand for their courses that have produced world-class winners.

Wasantha Ferando

The second campus in Colombo would increase their institutions to four, which included Kandy and Matara as well.

He said that their Kandy centre had an intake of over 150 students for CIM and this is a first for an outstation education branch. In Matara the student intake is 75.

Fernando said that one of the unique features of there of their Kandy and Matara branches is that professional and seasoned lectures who conduct classes in Colombo lecture in them as well. “We have taken this step so that the outstation students are made in par with the Colombo students,” he said.

He said that they would soon introduce a Degree program on, management studies. “Why we delayed this is to find the right international partner to launch it,” he said.

He also advised both parents and students to carefully select their education institution for their higher studies without being carried away by glitzy advertising. “Several new institutions have spurn up offering very cheap higher education.

They also claim of international affiliation. However students should double check on the reliability of the institution, quality of lectures, library facilities and most importantly the pass rates before surrendering their future to be molded by these institutions,” he said.

Commenting on ABS that was launched in 1995 he said it’s the only education institute with the ISO 9000/2000. “ABS also has 12 class rooms, with library, laboratory, free unlimited internet access, individual student E mail address and many more facilities. “ABS is also the only institution to have the facility to conduct online CIMA and CBA exams.”

Commenting on their student successes he said that it produced Sri Lanka ‘s only Management Accounting Decision Management (CIMA) world prize winner in 2008, Nilusha Fonseka. In addition Kaushalya Amarasinghe was Sri Lanka ‘s MAPE (CIMA) November 2007 winner. The institution is the most award winning business academy in Sri Lanak today with a student population of over 6,000.”

At the CIM prize giving ceremony ABS received 11 prizes from 23. ABS was also the first Sri Lankan accredited Tuition centre by CIM , UK and the learning Quality partner by CIM UK. More details could be obtained from their web site, www.absgroup.lk