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DateLine Wednesday, 17 December 2008

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Special offer from Ceylinco Homes

Ceylinco Homes, the only Superbrand property developer in Sri Lanka and the developer of Eden Gardens - luxury housing estate, announced a special offer for those investors who wish to give themselves a gift of a new home this season.

Discerning home owners can now move in to a new luxury home at Eden Gardens on a down payment of Rs. 15 million and the balance to be followed in 09 interest free monthly installments. Eden Gardens is a place that enraptures you with its every feature, this stately gated compound at Thalawathugoda blends the best of nature with aesthetic homes that reflect paradise itself.

Despite being a heartbeat away from Colombo city, Eden Gardens is located in a picturesque country setting. Bordered by a scenic rubber plantation on one side and a massive expanse of rolling greens on the other, Eden Gardens is a breathtaking sight.

Very few homes are available for sale at the moment and owners of an Eden Gardens home are assured of living in an august community peopled by high ranking professionals, CEOs and directors of leading companies, as also expatriates who have recognised the value this project offers. Since the laying of the project’s foundation stone in 2004, right up till today, the value of an Eden Garden home has appreciated over 30% every year.

Spread across 13 acres of land, the homes are available in four distinctive styles - Cedar, Maple, Ebony and Pine. The extent of plots range from 12-20 perches and the villas boast 2,000-3,500 sq. ft in area. Eden Gardens has risen even more in prominence over the last couple of years.

Eden Gardens is akin to living in a mini city of one’s own, complete with a club house, swimming pool, gymnasium, squash and badminton court, jogging track, children’s play area and a mini market. 24-hour security is provided by the professionally trained security guards.

Completely child safe, the children are free to roam safely within the gated compound. Adults too can unwind with some sporting activity or take long walks along its picturesque boulevards.

For home owners who would love to gift their families the luxury of space, Eden Gardens is a refreshing change with a unique experience. Here, the interior of each home optimises spaces to the maximum, with generous sized living and dining rooms with granite flooring, bedrooms and bathrooms enhanced with chic ceramic tiles and imported high quality fittings. High wooden ceilings and large French windows allow for maximum circulation of light and air, while individual turfed gardens add beauty to the exteriors.

Owners of Eden Gardens homes have appreciated the tasteful designs by renowned Australian architects Steven Menzies of Harvie and Ambignano Group in collaboration with Design Consortium Ltd., who are responsible for the structural, mechanical and electrical engineering aspects of the project.

Not surprising that this project has attracted expatriates and the Sri Lankan Diaspora who have perceived it as a sound and secure investment, backed as it is by the solid credentials of the country’s diversified conglomerate, Ceylinco Consolidated.

Very few homes at Eden Gardens are now up for grabs for those buyers who missed out on it earlier and investors would be wise to view the project and assess its impeccable credentials.


Apollo Fertility Centre launched

Apollo Hospitals Colombo launched the Centre of Excellence for fertility, a long felt need in the health care sector of Sri Lanka.

The Centre of Excellence “Apollo fertility centre” was unveiled by the Chairman of Lanka Hospitals Corporation recently at the IVF laboratory. The fertility team of Apollo, Colombo headed by Dr. Nithya Jayawickrama an eminent Senior Consultant Gynaecologist and Obstetrician with 25 years extensive experience and exposure in the UK, Dr. Madara Ralapanawe the Resident Clinical Embryologist of Apollo, which is now a household name in Sri Lanka.


Chairman, Lanka Hospitals Corporation opening the Centre.

Dr. Madara Ralapanawe is the only medical doctor who holds a post graduate master degree in Clinical Embryology in Sri Lanka. There are many other Gynaecologists, Radiologists, Endocrinologists, Urologists and Physicians teamed together in Apollo fertility centre to provide exclusive medical care to achieve a pregnancy to Subfertile couples.

Apollo fertility centre has achieved 110 pregnancies during last 10 months from Intra Uterine insemination (IUI) treatments. Many gather due to the success of Apollo fertility centre well planned follicular monitoring and IUI’s which are performed in the presence of the husband during the procedures.

Today there are subfertile couples from Maldives, Sri Lankans from Middle East as well as from USA and Canada inquiring and flying to Apollo Colombo for their fertility treatments.

Apollo fertility centre provides up-to-date curative and rehabilitative advice and treatment through wide range of packages in fertility treatments giving a total solution to subfertile couples of Sri Lanka. The 30 million rupee newly established in Vitro Fertilization Laboratory (IVF Laboratory) which is known as test tube babies were unveiled a few days ago.

The IVF laboratory consists of latest state of art technology in assisted Reproductive techniques to perform every day and 750 cycles a year.

This includes Em Cell IVF chamber, the latest model with inbuilt HEPA filters which is first time in south East Asia, Heraus Co2 and O2/N2 incubators and Motorized Narisheige micromanipulator with Olympus inverted microscope for ICSI, made in Japan and many other highly sophisticated types of equipment.

Their flexible protocol programme provides the access to all patients without coming to Colombo to get their injection in their own cities. Apollo has now brought international medical standards and facilities within the reach of every Sri Lankan irrespective of their social status.

Understanding the need of the hour has now made services available and affordable to larger cross section of the society to experience world class medical facilities.

One hundred and fifty thousand Natural cycle test tube babies protocol was established in Natural cycle international symposium in RCOG, London, UK in 2006.

Dr. Madara Ralapanawe the resident Embryologist was the only Sri Lankan Doctor to attend this symposium. This has been popular not only among British but as well as with Sri Lankan couples, for its practicality during their day to day work as well as due to its affordability.


Sony introduces BRAVIA T series

Introducing the new BRAVIA T Series, an entry-level LCD TV that marries perfect audio pleasure with visual splendour, and the X450A, the signature LCD TV model that combines the most premium technology and sophisticated design ever created for a BRAVIA.

Both these new TV’s not only continue BRAVIA’s reputation for delivering high-quality images with leading imaging technologies but also highlights Sony’s leadership and commitment in the LCD arena.

The BRAVIA T models equipped with Dual Tweeters1 feature two finely tuned tweeters to effectively deliver natural high frequency reproduction with accurate vocal clarity to the ears.

On the other hand, models with the 3D Woofer2 boasts powerful bass through the ingeniously designed Side Duct that strengthens bass reflection and broadens sound fields. Through either choice, users are treated to a great audio experience while watching their favourite programming.

“Being the trendsetter in the LCD TV market, Sony understands our customers’ desire for the best in home entertainment that perfectly satisfies their pursuit of pleasure,” said General Manager of Siedles David Martenstyn. “The BRAVIA T Series is designed with cutting-edge technologies to address this desire, allowing users to achieve the utmost in sensory satisfaction.”

The audio credentials do not end with the inclusion of speakers. The BRAVIA T Series feature a built-in FM Radio as well as a highly customisable 5-Band Graphic Equalizer. Based on three preset modes (Dynamic/Standard/Clear Voice), the equalizer function allows users to enjoy richer sound according to their preferences3 and choice of content.

Continuing the tradition of industry-leading imaging performance of the BRAVIA, the T Series also sports the BRAVIA Engine 2, which is a fully digital integrated picture-enhancement engine. Combined with Sony’s unique algorithms such as Intelligent Picture and MPEG Noise Reduction, the T Series delivers crisp, noise-free images with sharp edges every time, ensuring the ultimate in viewing entertainment.

Powered by BRAVIA Engine 2 PRO, a high definition video processor that integrates picture enhancement technologies like the DRC-MF v3 (Digital Reality Creation), the new X450A series enables seamless quality viewing from both Standard Definition.


Elephant House Apple Soda bags Bronze

The newest flavour in the Elephant House beverage portfolio, Apple Soda, bagged a bronze award at the recent Brand Excellence Awards, held annually by the Sri Lanka Institute of Marketing (SLIM). Introduced into the market in January 2008, Elephant Apple Soda has already gained market share of 3% among the fiercely competitive carbonated soft drinks category, proving to be widely popular.

Category Head, Ceylon Cold Stores PLC S. Srikanth, said that this award was an endorsement by thousands of satisfied consumers in the local market and underscored their trust and confidence in the parent brand, to providing newer and better flavours. “We constantly aspire to meet and exceed our customer expectations and this is truly rewarding for us” he emphasised.

The judging and selection process headed by renowned marketer Godwin Perera, was rigorous with several areas such as brand intent, brand content, brand process and the actual brand performance being considered.

The strategic intent of Elephant Apple Soda as described by the enthusiastic brand team at Ceylon Cold Stores PLC was to give consumers a fun and affordable alternative to the expensive apple juices available.

It was also positioned as a ‘bubbly addition’ to the carbonated soft drinks range targeted at teenagers and housewives.

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