How IT changed my life - VI:

‘Cannot live without IT...’
 

I got the opportunity to meet up-coming young exuberant Rajitha Dahanayake a fan of cricket and a voracious reader. Rajitha said that he had never dreamt to become a doctor or an engineer.

“I forever sought to be an entrepreneur, managing my own business. My father is a senior government officer, and I found myself travelling with him to his duty stations.

I had to attend six schools and I ended up at D.S. Senanayake College to finish my A/Ls from grade 10,” said Rajitha. Presently he is the Founder and CEO of eMarketingEye, which offers a wide range of online marketing solutions to improve the performance and visibility of online marketing.

He went on describing the foundation for his career, “I joined the NIIT soon after my A/Ls simply because my friends joined. I never wanted to be a software engineer or a programmer but I loved researching the web, understanding the structure and functions of the internet and search engines”.

Simultaneously he started reading for the Postgraduate Diploma in Marketing (CIM). “During this moment I was on the look out for a job, and I joined an IT company as an eCommerce Executive.

Chief Executive Officer, eMarketingEye Rajitha Dahanayake.

At this time eCommerce was very new to Sri Lanka, and this job paved the way for me to mingle with the web”. Later on he joined a company specializing in online booking systems and then a company named Open World which provided him with experience on Management, where he laid the procedures and systems heading the online marketing team.

“In 2007, I left the company and started eMarketingEye with four mates of mine around a table in my office room at home, working 18 hrs a day setting up my dream the first six months.” Today after two years eMarketingEye has proved its capabilities by winning many international awards and accolades competing head to head with the biggest names in the industry.

With a highly dedicated and skilled staff now growing to 20, eMarketingEye has come a long way within a short period of time by earning a commendable reputation within the industry by working with numerous international clients around the globe.

“I have seen and had the opening to observe and visit many countries because of IT. “Basically I cannot live without IT”, internet and computers are my life and my passion towards IT and eMarketing drives me to the fore, laying out enormous challenges I want to conquer on my plate”.

He said “Sri Lankans are very talented, and has the subject knowledge which will expand and nourish while experiencing his or her work. We must learn not to restrict ourselves.” He added “If you don’t love it, don’t do it, make sure you are enthusiastic in whatever you do.

He is an experienced industry specialist with over eight years hands on experience in search engine optimization, pay per click marketing and other Internet marketing related services. Rajitha is a Chartered Marketer (The Chartered Institute of Marketing United Kingdom), a certified eMarketer from eMarketing Association USA and a Google AdWords Qualified professional.