World's cheapest car hits Indian streets
The world's cheapest car, the Tata Nano, hit the streets on Friday,
as the first customer got the keys to a vehicle that its makers hope
will transform travel for millions of Indians.
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World’s cheapest car, the Tata Nano, hit the Indian streets last
week. |
Ashok Raghunath Vichare took delivery of a lunar silver Nano LX
model, one of three cars handed over in person by Tata Motors boss Ratan
Tata at a city dealership.
The 59-year-old customs official from Mumbai said only that he was
"very happy" to have got his hands on the car, as he was mobbed by
cameras and press photographers.
His family, who accompanied him to the showroom, said their first
drive would be to a nearby Hindu temple to have the vehicle blessed.
Mumbai bank worker Ashish Balakrishnan, who took delivery of a
sunshine yellow LX model, said he could not wait to "joyride on the
Bandra-Worli Sea-Link", a newly opened 5.6-kilometre (3.5-mile) bridge
in the city.
"This is my first car. The price was a major factor," the 29-year-old
told reporters.
The third car, also a lunar silver LX, was handed over to Kores India
Ltd, an office products-to-outsourcing firm.
Analysts said the delivery was a positive step, after a land dispute
forced the firm off the site of a factory it was building to produce the
cars in eastern India, fuelling concerns about its ability to meet
demand on time.
"I think it's very significant," the associate editor of trade
magazine Autocar Professional, Darius Lam, told AFP.
"They have been talking about delivering this car since last year and
subsequently due to the problems they have had with moving the factory
they have had to delay it by at least one year.
"It really shows that now they are getting their production in hand
and are able to start delivering."
Some 100,000 people were selected from a ballot to be the first
recipients of the Nano, which reviewers have compared to the European
Smart car and the classic "People's Car", the Volkswagen Beetle.
They include a roadside cobbler from Mumbai, who had been saving for
seven years to buy a two-wheeler, but decided to wait and upgrade to
four wheels on hearing that the vehicle would sell for just 100,000
rupees (2,055 dollars).
Others among the 203,000 people who placed orders was an 82-year-old
former assistant commissioner of Mumbai police who used to ride a
scooter and a market trader looking for an investment for his
12-year-old son.
India's first female photo-journalist, Homi Vyarawalla, who is now in
her mid-90s, has also bid for a car. Ratan Tata launched the Nano in
March, predicting the no-frills vehicle would revolutionise travel for
millions of Indians, getting the growing middle-class, urban population
off motorcycles and into safer, affordable cars. Three versions of the
sporty, jellybean-shaped Nano went on sale in April: the basic model and
more expensive CX and LX versions, which have extra features like
air-conditioning, automatic windows and central locking.
The standard model sells for 140,000 rupees including tax in the
showroom. The deluxe models cost up to 185,000 rupees.
Deliveries have begun to dealerships around the country from Tata
Motors' Pantnagar factory in northern India, which can produce up to
50,000 Nanos every year. Tata Motors, part of the tea-to-steel Tata
Group conglomerate, is India's top vehicle maker but like many firms in
the automotive sector has been hit by the global economic slowdown which
has cut demand for trucks and cars.
Last month it posted its first consolidated full-year net loss in
eight years, partly blamed on a slump in sales at luxury British
carmaker Jaguar Land Rover, which it bought from Ford last year.
- Mumbai, AFP
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