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Deyata Kirula Exhibition:

Sri Lanka Tourism makes strides

Sri Lanka Tourism has a stall (No. E9) at this mega annual exhibition inaugurated on February 4. Sri Lanka Tourism aims to provide tourists, mainly domestic on their future plans and promotion in the works. One of them include “Visit Sri Lanka 2011”, a colossal project that started with the New York Times and Daily Candy Washington D.C which enlisted Sri Lanka to be the #1 spot for holiday makers. ‘Visit Sri Lanka 2011’ has already projected an arrival figure of tourists to be 765,000 by 2011 and set to bring 2.5 million tourists by the year 2016.

Sri Lanka Tourism at Deyata Kirula is represented by the Tourism Ministry - which has liaised with five private sector participants including the Hotel Association,the Inbound Travel Agents Association and the Association of Small and Medium Enterprises in Tourism.

Tourism Minister Achala Jagoda said’ Tourism is the industry which has benefited the most after the ending of the 30 year old war in the country. To achieve the vision of the President we have accelerated all development projects in tourism. We have organized the Sri Lanka Tourism stand to international standards and we provide information for visitors through interactive channels. I invite all the visitors to come to the Sri Lanka Tourism stand and discover new developments initiated by us.”

Meanwhile the Sri Lanka Tourism Development Authority will provide information on special packages for domestic tourists. A special promotion is on for those visiting Deyata Kirula which includes a 25 percent discount on accommodation if reservations are made between February 4 and 10. The Hotel Association has lined up several weekend packages while other participating travel companies describe new places to visit.

Sri Lanka Tourism at Deyata Kirula is represented by the Tourism Ministry, The SL Tourism Development Authority, the SL Tourism Promotion Bureau, the SL Convention Bureau and the SL Tourism Hotel Management School. All institutions will gather on one stage to represent and promote this multifaceted tourism sector.

The Hotel Management School also present at the stall will be conducting demonstrations on table layout and etiquette at different time slots throughout the exhibition. Enrolments will also be accepted for the next semester beginning next year for those interested in joining the school while providing the audience with information pertaining to the new job opportunities for hoteliers.

The Sri Lanka Convention Bureau will provide information on how they could bid for international events to be held in Sri Lanka.

The SL Tourism Promotion Bureau will offer information to tourists on popular and lesser known attractions. There will also be various brochures and booklets on hotels/accommodation, contact numbers and useful information for tourists. The Bureau will also promote the various campaigns and projects of Sri Lanka Tourism through presentations.

To achieve the said objectives, Sri Lanka Tourism has a lineup of programs for the investor, the visitor and the tourist. Sri Lanka Tourism at this exhibition will be giving visitors a sneak preview of the country’s first ever tourism and drama documentary by Jackson Anthony on re-defining Sri Lanka Tourism communication with TV and history.

This exhibition expected to attract 4 million people from all walks of life is tipped to be the premier and only showcase of this country’s achievements and future development goals.

DHL Sri Lanka partners Colombo Fashion Week

DHL, the world’s leading logistics company, has been appointed as the official Fashion Logistics Partner of the Colombo Fashion Week which is running from February five to seven. With this partnership, DHL seeks to encourage and promote commerce between regional designers and retailers and focuses on uplifting the fashion industry in Sri Lanka.

The international fashion and textile industry represents one of the most important sectors for DHL. DHL estimates the Fashion and Apparel Logistics industry to be worth US$3.9 billion per annum in South Asia. India, Pakistan, Bangladesh and Sri Lanka alone are estimated to account for well over US$2.4 billion in this fast-growing industry. DHL’s expertise covers the entire logistical value chain for the fashion industry from materials procurement to samples and production quality controls right through to direct deliveries to the boutiques of international fashion houses.

“Sri Lanka is one of the leading nations for apparel and textile industry and due to its geographical position it is an ideal gateway between Asia and Europe.

“We are excited to be part of the Colombo Fashion Week as it provides us with the perfect opportunity to leverage on our extensive global presence in over 220 countries and territories to ensure that the creations of the international designers are delivered safely and in a timely manner at the fashion event of the year,” said, DHL Global Forwarding Lanka Country Manager Ashwani Nath.

The Colombo Fashion Week will showcase 10 designers each evening and the invitee list will include decision-makers, leaders in the fashion industry, foreign designers, representatives from designer labels and international media.

In addition to the Colombo Fashion Week, other cities where DHL partners Fashion Week events include Berlin, Istanbul, London, Miami, Milan, Mexico City, Moscow, Mumbai, New York, Sydney and Toronto.

Hemas Hospital introduces latest scanner

Hemas Hospital - Wattala has introduced the latest Realtime 4D ultrasound scanner thereby improving the gynecological and pregnancy services considerably.

RealTime 4D imaging technology displays three-dimensional ultrasound images as they happen, which allows the visualization of fetal movements and help in other diagnostic procedures. It enables the doctor to check whether the mother-to-be is doing well and helps to assess whether or not the baby has congenital abnormalities like cleft lip and spina bifida which are readily recognizable with the 4D. It helps to identify any deficiencies in the growth pattern as well. The new equipment can also accurately analyse the function of the fetal heart by capturing a full fetal heart cycle beating in real time.

Dr. Sunil Fernando, Consultant Obstetrician and Gynaecologist said that by using this scanner on pregnant mothers during their 12th - 13th weeks of pregnancy, it is possible to check for several genetic disorders of the babies. “Using this technique, disorders such as Down syndrome could be detected up to an 80 percent accuracy level. We also do a special ultrasound scan called the anomaly scan during the 23rd week which helps to diagnose anomalies of the babies’ important organs including the heart, brain, kidneys etc. and the function of fetal blood circulation,” he said.

The new equipment also enhances the ‘Maathru’ package that Hemas Hospital has introduced for expectant mothers. This specially designed package for baby delivery provides a number of services for a fixed charge which includes hospital charges, free antenatal classes, vaccination and essential tests for the baby for ten years at discounted rates.

Director Medical Services Dr. Aruna Rabel said “We have made this investment as a result of our commitment towards improving and expanding the hospital’s service offering. Our main focus at the moment is to improve patient care at our hospital through investments in staff and equipment”.

Elephant House Ice Cream adds more cheer:

HNB Pathum Vimana celebrations

Elephant House Ice cream joined HNB in celebrating the annual HNB Pathum Vimana super draw.

The annual super draw was held concurrently at 8.30 a.m. on the same day at 176 locations across the island. Adding more cheer to the celebrations, Elephant House partnered HNB Pathum Vimana in providing everyone at the 176 locations with their favourite ice cream.

Elephant House is proud to be the only brand of ice cream with the capacity to successfully carry out a project of this magnitude, whilst simultaneously catering to such a vast and expansive audience.

Ceylinco Life initiates ‘Life Insurance Week’

‘The Life Insurance Week’ initiated by Ceylinco Life, which plays a keyrole in educating the general public on the importance of Life insurance in Sri Lanka, is to be replicated for the third time this year.

Launched as a continuation of Ceylinco Life’s efforts to expand the size of the market, the Life Insurance Week will be observed from February 11-17. As in the previous years, it is preceded by a focused, generic media campaign now under way, and will comprise a series of interactive events in all parts of the country.

“The first step to obtaining protection through life insurance is understanding its necessity and importance. An interactive activity on a national scale like Life Insurance Week has been found to be an effective method to educate the general public and to build public confidence in life insurance,” Ceylinco Life Deputy Chairman R. Renganathan said.

We are committed to play the lead role in expanding our market and extending our protection to many more families,” he said.

The build-up to the Life Insurance Week began on February 1 with a media campaign featuring the need for life insurance.

Prior to the commencement of the Life Insurance Week, Ceylinco Life’s sales personnel will visit schools in their respective areas and brief teachers and parents at a specially set up get-together to educate them on the importance of life insurance.

Yellow - Line yoghurt cups:

Threefold increase in production

The Production volumes of Starline Yellow-Line range yoghurt cups is expected to increase three fold within the next two weeks, with the introduction of new ultra-modem production equipment. This would enable the company to erase the supply shortages which existed in the past and to meet in full, the ever increasing consumer demand for the Product Range.

Starline Enterprises Ratmalana, the company which pioneered the manufacture of multi-layer yoghurt cups in Sri Lanka a few years back and won several prestigious local and international awards in appreciation, came out with yet another new range of high quality disposable food packages at comparatively low prices. The new product range, which was known as the Starline Yellow - Line range, was manufactured using one of the world’s most innovative technologies in disposable packaging, the thin wall forming technology.

The products are made of thinner, but stronger sheets. Accordingly, production costs were very much lower than in the case of conventional white range of packages. This enabled the company to market the product range at about 16 percent below the prices of conventional white cups.

However, due to the tremendous demand which exist for the products, the company was not able to meet the consumer demand in full. Now with the introduction of new and ultra-modem equipment, the company is gearing itself to meet the ever-increasing demand. The yoghurt manufacturers would once again be able to enjoy a super profit by using packages in the Yellow - Line range.

The complete range of Yellow - Line products would be yellow in colour for easy identification. They would continue to carry the advantages of being multi-layer and thus a better barrier protection is assured, which in turn would assure a longer shelf life for the food items packed therein. Better retention of heat and the cold of the food Items would be additional advantages accruing to the users of Yellow - Line range of products.

The product range is expected to be widened to include a host of packages used in packing of food stuffs in restaurants and Take-Aways. The present product range includes rice, curry and soup bowls, salad cups, sauce cups and dessert cups.

Starline Enterprises is known for its close association with the yoghurt industry. In addition to the supply of yoghurt cups, the company manufactures the well-known “Starline Yoghurt Incubator”. All types of raw materials, including yoghurt cultures, a special grade of Gelatin most suitable for yoghurts, flavours and food colours are also marketed for the benefit of yoghurt manufacturers.