Abans to market Toshiba Notebooks

Gayan Kanchana

Toshiba’s Computer Systems Division (CSD), a division of Toshiba Singapore (Pvt) Ltd appointed Abans [Pvt] Ltd as their new distributor in Sri Lanka and introduced a new range of products for Toshiba Notebook laptop family last week at Galle Face hotel. Toshiba South Asia Regional Headquarters Regional Manager Dickson Poon said, “At present Sri Lanka is progressing towards prosperity.

It’s distinctive that the country’s economy is growing very fast. This year our sales are growing and continue to increase our market share also. These factors have strengthened our confidence to expand business in Sri Lanka.”

ABANS was selected for their wide retail coverage and excellent post-sales services in the local market, he said.

He said, “Being a global brand, our decision to expand the network with two distributors would certainly help to boost the Toshiba Notebook brand in Sri Lanka to a wider pool of consumers”.

ABANS Director Behman Pestonjee said, “This partnership with Toshiba is hugely exciting and will further entrench us in the local market.

This also fits in with Toshiba’s retail channel strategy to bring Toshiba closer to our customers. Being one of the more preferred popular notebook brands in Sri Lanka, Toshiba aims to achieve 100 percent year-on-year incremental unit shipment by end 2010.

Toshiba’s Computer Systems Division, Product Marketing Manager Siow E. Hunt said, “Toshiba NB300 and NB305 series, the next generation of its award-winning Notebook, is built for comfort and style. This series targets at users looking for a secondary ultraportable computing device.”