ANCL supports winners to participate at the global competition:

Local advertising professionals for Cannes Lions

Five young advertising professionals from the Sri Lankan advertising industry were selected to represent the country at the annual Cannes Young Lions Competition, (film and print categories) and the Roger Hatchuel Academy 2010.

A preliminary competition was organised by the Association of Accredited Advertising Agencies (4A's) together with MetalFactor - the representative for the Cannes Lions Festival in Sri Lanka, to select the best young talent from among Sri Lankan advertising professionals to represent the country at this annual festival.

Shayani Obeysekere and Samantha Weerawardene from Leo Burnett and Udara Vithana and Dishan Coilparampil from JWT in the print and TV categories respectively, will be representing Sri Lanka in the Cannes Young Lions Competition.

Malaka Premasiri from Grant McCann Erickson will be representing Sri Lanka at the Roger Hatchuel Academy, which is conducted alongside the Cannes Lions festival.

The Associated Newspapers of Ceylon Ltd under the Daily News sponsored the Young Lions print competition and has extended their support to the winners to participate at the global competition.

The challenge presented by ANCL to the team was to market the "The Wisdom" series which is a new supplement issued along with the Daily News.

ANCL and Lipton came forward to support this initiative to demonstrate their commitment to the advertising industry and to help develop the young professionals in the industry.

The Cannes Young Lions program is conducted at the internationally renowned Cannes Lions International Advertising festival which is held in the final weeks of June in Cannes, France.

The Cannes Lions Festival identifies and rewards the creative talent of marketing communication professionals from around the world.