‘T’s of travel and tourism
Last week my mind’s eye took on a story I
read in the newspapers and also viewed on TV news the same night.
Transport Minister Kumara Welgama had become a commuter by train. He had
given up the comfort of his official transport on that particular
morning, to join the ranks of the many millions of other Sri Lankans who
take public transport to get to work, visit friends and relatives, go on
pilgrimages and take recreational tours during school and other holidays
with family.
Public transport
There are also the free independent foreign tourists (FITs) that take
modes of public transport when travelling around. Although the numbers
may be insignificant now, the potential for most visitors to take on
such travel is huge. This is an observation I make assessing the number
of visitors that use public transport at other similar tourist
destinations in the region. Of course, there is a correlation between
the standard and quality of facilities available and the travellers and
tourists (local and foreign) who use public transport. There is also a
positive correlation between such travel and benefits to communities for
these are visitors who seek to actively interact with local people,
buying their products and experiencing local lifestyles.
Another benefit of enhancing the standards and quality of public
transport is its pull in taking individual vehicles off our roads. Those
who now can afford the comforts of using their own vehicles would then
be able to shift to enjoying collective comforts like all other Sri
Lankans, while also making major savings on cost of resources for
themselves and for the nation at large.
Potent combination
The focus on improving the quality of our public transport system
began with another dynamic individual, former Transport Minister Dullas
Alahapperuma. Beginning from his era, we now see a genuine effort to
develop mass transportation of both passengers and goods. He had a team
that did much to get a system that had hit rock bottom in its efficacy
and quality, off the ground. I mean the road, rail and water transport
systems for travellers in general.
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Rich
environment, heritage and facilities boost tourist arrivals.
File photo |
Minister Alahapperuma had a General Manager Railways in his team, who
is an academic from the Colombo University with specialization in the
subject. That perhaps is a first in the history of railways in this
country. What is more interesting is that he and his wife were regular
commuters to and from work, on the Panadura - Colombo route. That was
his way of life and he took pride in the fact that his travel by train
has helped him better understand where the needs are and how they could
be met, both as a transport specialist and then as GM -Railways.
Today, Dr. Lalithasiri Gunaruwan, the then GM -Railways is the
Transport Ministry Secretary and forms part of the top team with
Minister Welgama. Such combinations are potent and augar well for our
future and we need more and more of such team work of strategists and
doers to make things happen.
Efficacy and quality
That brings me directly to the ‘T’ words I mentioned in my column
title, in relation to travel and tourism. My objective is to demonstrate
that the success of our tourism industry is not only about the ‘T’s on
its own name, but on several other basic ‘T’ words that goes to make it
work. Public transport is the most economical and most experiential form
of travel and is also the mode with least negative impact on our
environment. That is the first ‘T’ that forms the base of efficient
facilitation for travel and tourism.
The second ‘T’ word, I suggest are toilets. For, good clean toilets
are a basic necessity for travellers and tourists, whereever and
whenever they travel. Most who take public transport have the awful
experience of having to face hardship in using public toilets which in
most cases are in terrible shape. Some choose to call them comfort
centres (CCs), but in my Back to Basics approach, I will continue to
call them toilets for that is what they are. That is not to let
nomenclature mar the real issues we must focus on. My own recent
experience, in travelling by bus from Matara to Hungama was revealing.
The public toilet (no it was not a CC) at the Matara bus terminus, had a
caretaker at its entrance charging five rupees per entry. But it was
only clean in its collection at the gate and the inside of the toilet
was in a sad state, needing much attention. On the same trip by train
from Colombo to Galle in a second class compartment and on several other
occasions, I encountered a similar situation of unclean toilets. Each
time the toilet doors opened, the stench that filled the compartment was
unbearable. These were experience related to public transport and it is
no different at most tourist sites as well.
A recent visit to the hot springs at Madunagala, was an eye-opener,
in that there had not been water available at its toilets making them
unusable. A study carried out by the Tourism Development Authority some
years back revealed that there were over 2,200 toilets needed to be
facilitated at visitor sites in Sri Lanka.
Three other ‘T’s
The third and the other ‘T’ words I refer to thereafter are trees,
treasures and training. There is no doubt that travel and tourism
depends so much on the shade of the trees, the CO2 they absorb and the
wonderful environments they create. Today, two of Sri Lanka’s world
heritage sites are natural sites and we are blessed with so many more
treasures in our most biologically diverse and rich wildlife parks,
sanctuaries, low-lying marshes, as much as we do on our man-made ancient
heritage resources. To protect, preserve and conserve these treasures to
ensure their sustainability to serve the interests of both our own
people and the visitors to this land, the final ‘T’ word of training
becomes vital.
The training I refer to here is not simply the skills training most
travel and tourism schools take on. But training and awareness creation
aimed at sensitising all involved in travel and tourism operations to be
mindful of all the other ‘T’ words and what they mean , to ensure that
we will be able to make the most yield with least impact on the
resources we engage for the industry. |