Janashakthi Insurance created history at the recently held Effie Awards 2016, winning the coveted Gold Award in the Insurance category.
This was the first Gold won in the insurance industry and was in recognition of Janashakthi’s Life Insurance campaign ‘Guiding Light for Life’. The award was one of only four Golds given out during this year’s ceremony and one of eight which have been awarded since the Effies were established in Sri Lanka.
The campaign was conceptualised and brought to life by Janashakthi’s agency partners BBDO Lanka and MEC Sri Lanka.
Commenting on this achievement, Managing Director of Janashakthi Insurance, Prakash Schaffter said, “It is an honour to be recognised at the Effie Awards, for a campaign that trulyspeaks to the essence of Janashakthi. Theawardis a testament to the creativity and passion of the entire Marketing team and our agency partners BBDO Lanka and MEC Sri Lanka, who have collectivelycreated a campaign that touched the hearts and minds of people across the island,strengthening Janashakthi’s position as a leader in the industry.”
The Effie awards are particularly coveted as they go through two rounds of rigorous judging before reaching the ‘Winners’ Circle’. The Effie juries are comprised of senior industry leaders, who evaluate the entries on all aspects of each campaign’s effectiveness.
“The Effies are considered one of the most recognised global symbols for effective marketing communication and best brand development efforts across the industry.
This Gold award is further validation of our commitment to effectively engaging our audience, and of the tireless effort that is put in by our team and agency partners, towards strengthening our brand. We are proud to be the first to bring a Gold Effie to the insurance industry,”said Manindri Bandaranayake, Head of Marketing at Janashakthi Insurance.
Janashakthi also recently received several other accolades for its industry-leading work in Marketing, including the 2016 Fintelekt Insurance Award for ‘Marketing Initiative’for the same campaign.
A global symbol of achievement with award programs honouring effective marketing communications in 42 countries and 6 regions, the Effie Awards have been held in Sri Lanka in partnership with the Sri Lanka Institute of Marketing (SLIM) since 2008.
Janashakthi Insurance PLC, founded in 1994, made its mark in the industry as an innovator and household name over a span of two decades.
Add new comment