Yasitha Liyanage who is a Sri Lankan prize winner of CIM being a SLIM student has a highly impressive educational background.
Currently being a stage-3 CIM student, Yasitha is a Chemistry graduate with first class Honours from the University of Northumbria, UK and a Licentiate Chemist from the Institute of Chemistry, Ceylon. Employed at Chemanex PLC as a product executive, Yasitha is an Associate member of the Institute of Chemistry Ceylon and the Royal Society of Chemistry.
“On completion of my degree in Chemistry, I decided to pursue a career in the technical marketing field with regard to chemical raw materials. Hence it was important to perk up my knowledge in marketing.Thus I decided to opt for the CIM programme, since it is an internationally recognised marketing qualification”, said Yasitha.
“Marketing is a close-to-life subject. I yearned to gain an understanding of and exposure to marketing concepts and theories, which would brighten up my career in marketing. I decided to follow CIM at SLIM, since it is the professional body of marketers in Sri Lanka and the institute that has been conducting CIM lectures continuously for several decades”, he added.
Speaking of the CIM, Sri Lankan prize he was conferred with, Yasitha said, “Though I expected good results, I never dreamt of winning a Sri Lankan prize. I believe the main reason behind this achievement was selecting SLIM as the institute to follow CIM lectures.
The institute is highly committed and well organized towards conducting CIM lectures”.
“The guidance by SLIM lecturers, having years of experience, helped me to understand and grasp the finer points in marketing. The CIM syllabus makes emphasis on how marketing concepts could be applied for practical situations. Being a student with a chemistry background I had the challenge of understanding the concepts of marketing and how to apply those in practical situations in my career and life. SLIM imparted me with the precise knowledge”, he said.
On successfully identifying needs of students SLIM has recruited a CIM lecture panel with pioneers in CIM lecturing, who have immense exposure in the corporate sector.
These lecturers have a balanced knowledge of both theoretical and practical aspects of marketing.
Yasitha’s advice to budding marketers is to follow CIM at SLIM and adhere to the guidelines set by the lecturers.
“Focus and constantly share your knowledge with your colleagues, as it contributes towards sharpening your knowledge”, said Yasitha.
Apart from CIM studies, SLIM conducts and manages its own certificate and diplomas, which leads to postgraduate studies offered by universities both in Sri Lanka and overseas.
Marketing courses and tailor-made programmes offered at affordable prices have attracted the corporate sector, marketing practitioners and school leaving students towards SLIM..
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