Advantis: Logistics partner for MAMMA MIA | Daily News

Advantis: Logistics partner for MAMMA MIA

Hayleys Advantis, the Logistics arm of Hayleys PLC has paired with Cinnamon Life as the official Logistics partner for Benny Anderson and Bjorn Ulvaes’ West End production of MAMMA MIA.

Advantis is worked diligently on handling the local logistics for all the equipment and material that is required to make the MAMMA MIA! Stage play possible. This includes the precise handling and management of seven 40 foot containers arriving in Sri Lanka, in time for the event that was held from 22nd to 30th December at Nelum Pokuna Mahinda Rajapaksa Theatre.

Commenting on the partnership, the Managing Director of Hayleys Advantis Ltd., Ruwan Waidyaratne, said, “We are excited to have been of support of Cinnamon Life in bringing the world renowned theatre production Mamma Mia to Colombo. As the event’s official local logistics partner we are happy to play a role in Cinnamon Life’s drive to establish Sri Lanka as a preferred destination in the region for events of this nature.”

With six decades of experience in the field of logistics, Advantis offers end-to-end logistics solutions, solving supply chain complexities across diverse industry verticals.

The company has taken its locally developed experience and expertise to over 10 countries across the Asian region serving clients from SMEs to large multinationals. This is the company’s first venture into managing event logistics for a theatre production of this magnitude.

“With crucial cargo such as sets, props, costumes etc. arriving just days before the first live performance, managing critical timelines in logistics played a crucial role in the overall success of the event.

As the premier logistics service provider in Sri Lanka, our aim was to ensure that all logistics requirements of MAMMA MIA! are met to perfection,” said Waidyaratne.

Over 60 million people in 440 cities around the world have fallen in love with the characters, story and songs from MAMMA MIA!. Performed for the very first time in South Asia in collaboration with Little Star Services (Europe), the cast of this musical comprises internationally acclaimed performers who will bring out the best of Broadway and West End productions to Colombo.

Little Star Services was formed in 1996 by Judy Craymer, Benny Anderson, Björn Ulvaeus and Richard East to produce the stage musical ‘Mamma Mia!’. Based in London, Little Star is now a successful global producer of theatre, film, television, publishing and music.

Cinnamon Life is the first premier real estate development of its kind in Sri Lanka.


 

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