Lankan trade and tourism promoted in Brazil | Daily News

Lankan trade and tourism promoted in Brazil

The Sri Lankan Embassy in Brazil successfully concluded a three-day trade and tourism promotional event in Sao Paulo in Brazil, recently.

The event drew a large number of Brazilian importers, trade consultants, officials of trade associations, travel journalists and travel trade industry representatives based in Sao Paulo.

The first day of the trade promotional event was held on February 20, organised with the support of the Chamber of Commerce of São Paulo. It was attended by over 40 major Brazilian companies.

The event focused on introducing Sri Lankan export products to the Brazilian market and creating a positive market access condition for those products in Brazil.

Sri Lankan Ambassador in Brazil Musthafa Jaffeer emphasised on the necessity for more efforts to improve the current status of trade relations between Brazil and Sri Lanka. He underscored the need to identify the underlying barriers that discourage the entry of Sri Lankan businesses into the Brazilian market and find solutions to those impediments as a priority to improve the present bilateral trade condition.

He added that the apparent distance and language barriers between the two countries could be eased if business enterprises allocate more resources to find innovative solutions using the information technology platforms to share information.

Vice President of the Chamber of Commerce of Sao Paulo Roberto Tocoulat stressed the importance of Sri Lankan agencies undertaking sustained promotional activities in Brazil to gain market understanding and access for Sri Lankan exports.

Tocoulat assured the readiness of the Chamber of Sao Paulo to work with Sri Lankan trade agencies in the latter’s future promotional programmes and trade activities.

Three companies, namely; Hitec Solutions, Worldmart Ceylon and Lalan Rubber from Sri Lanka representing electronic and electrical equipment, steal construction industry, tea, spices and rubber products joined the trade promotional activities in Sao Paulo.

The second day promoted Sri Lanka as a travel destination. This event was organised with the support of Sao Paulo Travel Trade Association and attracted over 50 tour operators, travel companies and travel journalists.

Ambassador Jaffeer highlighted the diversity of the Sri Lankan people and described their friendly and hospitable nature as a unique hallmark for the country’s image.



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