Prashantha Robertson returns from Telecoms Summit | Daily News

Prashantha Robertson returns from Telecoms Summit

Prashantha Robertson, who was a speaker at the Customer Experience Management in Telecoms Summit at Novotel West, London, from January 29 to 31, returned to the island recently.

This premier global summit saw a gathering of over 400 attendees from all over the world and from leading global players in the telecommunications industry. Prashantha addressed a gathering of telco professionals, as well as those from the IT sphere, on the varying aspects of customer experience. Among the audience were senior executives from customer experience, customer care, marketting, sales, finance, and engineering.

Prashantha, who was the only speaker from this region, and among the 30 plus internationally renowned telecoms experts, shared their thoughts on the customer experience aspect, and this was well received by the audience. He said the summit gave him the opportunity to network with peers from global giants of the industry and also share and discuss on experiences in overcoming difficult situations, while also managing customer experience.

As a panelist, he spoke on how alignment can be achieved between different business functions and stakeholders. One topic that was taken up with interest was when he touched on operationalising a company’s customer experience vision and tying it to business expectations and outcomes. The panel ended the session on metrics and engaging customers themselves in the process, whereby he in turn brought in his own examples, which he discussed at length. Robertson serves as the Deputy Chief Customer Officer of Sri Lanka Telecom. He has been in several blue chip companies in Sri Lanka during a career spanning over 25 years. Prashantha is a Chartered Marketer with qualifications from the Chartered Institute of Marketing (UK). 


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