Unilever Sri Lanka launched TRESemmé, the global haircare brand in Sri Lanka recently.
TRESemmé comes with the highest possible fashion pedigree being an official partner of New York Fashion Week for the past 10 years, with 75 shows in New York, plus 28 shows across five seasons at other global fashion weeks.
“TRESemmé was created in 1948 by the fabulous force of nature that was Edna Emme; Whose vision to bring salon quality professional products to help empower women has seen the brand grow into a global premium hair care superpower. This is a brand for all those women who have the courage to be utterly themselves, for women who are unapologetic, confident, those whose aesthetic and style is truly integrated as part of who they are,” said Nilushi Jayathilake, Marketing Director-Personal Care for Unilever Sri Lanka.
With its deeply rooted ideas and values in the world of fashion, TRESemmé was more than a simple sponsor, and was instead found backstage setting next season’s hottest trends and onsite connecting with consumers socially and digitally. Guests were also privy to multiple hair flair stations with renowned hairstylists styling models and treating hair in different ways to achieve that super smooth, super sleek, TRESemmé look.
Add new comment