Dettol hosts ‘Clean Hands, Clean Nation’ initiative | Daily News

Dettol hosts ‘Clean Hands, Clean Nation’ initiative

Sinclair Cruse, Head of Business - Reckitt Benckiser handing over the partnership agreement with MEPA for the Dettol ‘Clean Hands, Clean Nation’ initiative to Rear Admiral (Retd) Rohana Perera, Chairman of MEPA
Sinclair Cruse, Head of Business - Reckitt Benckiser handing over the partnership agreement with MEPA for the Dettol ‘Clean Hands, Clean Nation’ initiative to Rear Admiral (Retd) Rohana Perera, Chairman of MEPA

Dettol has established itself as a veritable household name; the brand furthers its hygiene promise with the 2019 iteration of the ‘Clean Hands, Clean Nation’ program, which is a three-pillared initiative, that focuses on proper waste disposal and management within Sri Lanka.

“Dettol, believes in investing in society as a whole in order to make it a cleaner and happier place to live in while also carrying out socially-conscious initiatives to encourage a self-sustaining and environmentally-conscious community through its “Clean Hands, Clean Nation” campaign,” Sinclair Cruse, Head of Business, Reckitt Benckiser (Lanka) Ltd. said.

Tehan Samarasinha, Product Group Manager (Dettol), Reckitt Benckiser (Lanka) Ltd. stated, “This well-crafted campaign finds its core structure in three distinct pillars, which are designed to offer realistic and attainable goals, namely — Prevention of Marine and Beach Pollution, Education of the Community, and the Facilitation of a Cleaner Sri Lanka. It is these three pillars that promises the sustainability and achievability of this island wide campaign.”

The first pillar is where a conscious cleanup of Sri Lanka’s most polluted beaches will be spurred on with the placement of waste disposal bins.

The second pillar serves to reach out to 100,000 children whereby the message of good hygiene practices that prevent the spread of disease, education in waste management, and overall environmental protection will be the main themes taught.

The final pillar is one where the focus will reside in more interior areas of the island, such as towns, cities, intersections and streets.

Joining hands with this initiative will be the Marine Environment Protection Authority (MEPA). “We are glad to partner with Dettol on this initiative and to offer our expertise on the matter of marine and beach pollution.

We hope to work in corporation with Dettol to identify problem areas in which focus is mandatory,” reiterated Rohana Perera, Chairman of the Marine Environment Protection Authority (MEPA).

Other stakeholders include the Ministry of Mahaweli Development and Environment, which has been a steadfast companion since the launch of this initiative in 2017. Sujeewa Fernando, Assistant Director of the Ministry of Mahaweli Development and Environment said,

“We are glad that Dettol has taken the initiative to strengthen their efforts towards this cause and we will continue to play a pivotal role in these activities in 2019 and beyond”.

Jerome Lakshan Perera – District Commissioner of Sri Lanka Scout Association, Negombo District Branch, said,

“The involvement of the scouts has two key objectives: one, where the new and younger generation of scouts who are potent change agents will assist in the execution of the ‘Clean Hands, Clean Nation’ initiative at grass-root level schools”. 

 


 

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