SLIM Digis rewards SL Digital Marketing Innovations | Daily News

SLIM Digis rewards SL Digital Marketing Innovations

Asia Marketing Federation (AMF) Endorse SLIM Digis Rohan Somawansa  President AMF,  Prsdeep Edward, President SLIM and Nuwan Gamage, Project Chairman SLIM Digis.
Asia Marketing Federation (AMF) Endorse SLIM Digis Rohan Somawansa President AMF, Prsdeep Edward, President SLIM and Nuwan Gamage, Project Chairman SLIM Digis.

Sri Lanka Institute of Marketing (SLIM), the pioneer of marketing excellence in Sri Lanka, has embarked on the long-instigated idea for their award ceremony, which was hosted at the Water’s Edge on March 26, to reward the companies that have significantly contributed to the digital marketing sector of Sri Lanka.

The event was aimed at celebrating Sri Lanka’s best digital marketing work, innovation and talent, as well as recognizing the region’s growing influence on the global digital industry.

Executive Committee Member SLIM and Project Chairman SLIM Digis Nuwan Gamage, commented on their new venture into providing recognition for the rapidly expanding movement into digital marketing, “We are proud to say that the first SLIM Digis was extremely successful. It has been three years since we formulated the idea for the awards show and it has been executed very fruitfully.”

Under the Best Digital Marketing Innovation 2018, Rexona Sri Lanka of Unilever Sri Lanka Limited won Gold for their campaign entitled “Overriding the Algorithm”, powered by their digital agency Mindshare Sri Lanka and creative agency Mullen Lowe, while Avirate of Avirate Pvt. Ltd. took home the Silver in the same category for “Innovating Fashion Retail”, along with their digital agency Tag3 Consultants (Pvt) Ltd. and creative agency OdloVFX Private Limited.

Under the Best use of Branded Content 2018 category, “Travel the Island with Seylan Cards” campaign of Seylan Bank PLC’s brand Seylan Credit Card shone with the Gold award, powered by their digital agency Blok and Dino Consultants, while Elephant Jazz’s “Create Awareness about the Elephant Crisis” campaign won Silver alongside the help of their digital agency Sarva Colombo (Pvt) Ltd.

Softlogic Life’s “Campaign that saved 2500 lives”, done by Softlogic Life Insurance PLC, along with their digital agency Mindshare Sri Lanka and creative agency Litmus (Pvt) Ltd won Gold under the Best Use of Mobile for Marketing category 2018, while the Bronze was awarded to “Dandex Freedom Run” by Dandex, a brand by Hemas Manufacturing (Pvt) Ltd, powered by their digital agency Newton Lanka (Pvt) Ltd.

The Digital Marketing Grand Prix 2018 was awarded to “Digital Media Inspiration Demand” campaign by Unilever Sri Lanka Limited’s brand Knorr Sri Lanka, aided by their digital agency Mindshare Sri Lanka.

Categories have been selected to reflect the development and growth of digital marketing in Sri Lanka. An independent judging panel, comprising of leading business leaders, marketers, digital practitioners, agency strategists, and other experts in the field of digital marketing, will judge entries. 


 

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