INSEE SANSTHA crowned at People’s Awards | Daily News

INSEE SANSTHA crowned at People’s Awards

INSEE SANTHA officials receiving the award.
INSEE SANTHA officials receiving the award.

INSEE SANSTHA, one of Sri Lanka’s oldest existing cement brand, INSEE Cement, made history by being crowned People’s Housing and Construction Brand of the Year for the 8thconsecutive year at the recently concluded SLIM-Nielsen People’s Awards 2019.

Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-Nielsen People’s Awards provides Sri Lankan consumers a much anticipated and valued opportunity to vote for their favored brands across a number of sectors. INSEE SANSTHA once again came out on top during this year’s nationwide survey, reflecting the Sri Lankan consumer’s loyalty and deep-rooted sentiments towards the SANSTHA brand. Holding true to its legacy as Sri Lanka’s first-ever blended cement product (blended with Portland Limestone under SLS 1253), INSEE SANSTHA is the most recognized home-building cement brand, with one in every 3 homes in the country built with INSEE SANSTHA Cement. It is finely blended and enriched with pure Calcium Carbonate (CaCO3) and locally produced, resulting in higher strength and durability of concrete with an increased level of workability and significantly lower water demand.

“INSEE SANSTHA’s brand loyalty simply keeps growing year on year, further encouraging our investment towards elevating and enhancing the brand’s features to meet consumer demand,” said Jan Kunigk, Executive Vice President Sales, Marketing and Innovations at INSEE Cement.

 


 

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