Increase awareness of ‘Made in Sri Lanka’ products in int’l markets | Daily News


 

Increase awareness of ‘Made in Sri Lanka’ products in int’l markets

To increase business opportunities
Andreas Hergenröther.
Andreas Hergenröther.

Sri Lankan fresh fruits & vegetable exporters should increase awareness for products ‘Made in Sri Lanka’ in international markets to increase business opportunities said Chief Delegate of the Delegation of German Industry and Commerce in Sri Lanka, (AHK Sri Lanka) Andreas Hergenröther.

He was addressing a press conference organized by AHK Sri Lanka with Sri Lankan agricultural sector stakeholders and export-oriented SMEs.

The aim of the press conference was to raise awareness about the significance of participating in Fruit Logistica – a specialized international trade show for fruits, vegetables, and spices, and increasing opportunities for local industry stakeholders and export-oriented companies. The trade show scheduled to happen from February 3-5, 2021 in Berlin, will further showcase innovative machinery, digitalization, automation, and network technology, with special focus on greenhouse technology. AHK Sri Lanka is the official representative in Sri Lanka for Fruit Logistica.

Fruit Logistica is the world’s leading trade fair for fruits, vegetables, and spices, attracting more than 3,300 exhibitors from over 90 countries, and more than 72,000 trade visitors from over 135 countries. The trade show offers exhibitors an international platform with total visibility for fresh produce and other agricultural products, while providing an opportunity for face-to-face meetings with potential business partners and strengthening existing business relations with suppliers and customers.