SLIM organizes knowledge sharing forum | Daily News


 

SLIM organizes knowledge sharing forum

The Sri Lanka Institute of Marketing (SLIM) recently conducted a knowledge-sharing forum themed ‘Your Future with a Professional Qualification’.

The forum was held at the BMICH. Prof. Sampath Amaratunga, Chairman, Board of Study, SLIM and Chairman, University Grants Commission, graced the occasion as the Chief Guest. Dr Madhuka Udunuwara, Consultant Education (SLIM) and Senior Lecturer Management Faculty, University of Colombo; Dr Pradeep Edward, Chief Executive Officer, Lanka Hospitals Diagnostics and Advisor to Business Development at SLIM and Prabath Ambegoda, Chief Corporate and Digital Officer, Sri Lanka Telecom joined the knowledge sharing forum as speakers to enlighten the audience.

The forum was moderated by Ahamed Aroos, Chief Operating Officer, Rainco (Pvt) Ltd. The knowledge-sharing forum was named “The Voice of SLIM” to highlight the recent revamp of the Postgraduate Diploma in Marketing Management programme at SLIM.

The Postgraduate Diploma in Marketing Management is a unique programme designed for aspiring marketers who wish to embark on a thriving career in marketing and brand building arenas.

With an experienced panel of expert lecturers, SLIM is synonymous with bringing out the best in students. The revamping of the programme was initiated and executed by the Education Reforms Committee of SLIM headed by Prof. Arosha S. Adikaram, who is currently an academic of the Human Resource Management Faculty at the University of Colombo.

The structural change of the course was implemented upon the approval of the Institute’s Board of Study lead by Prof. Sampath Amarathunga, who is currently serving as the Chairman of the University Grants Commission. He highlighted the importance of obtaining a professional qualification on top of academic qualification as well. Moreover, Prof Amaratunga believes that such individuals have an added advantage in the competitive job market.

Sharing his ideas, Roshan Fernando, President, SLIM said, “SLIM being the National Body for marketing strives to elevate the marketing profession in the country. This forum was held to signify the revamp of SLIM PGDIPMM to suit the industry standards.”

“We have revamped this course to add more value to the students and help them stay abreast with the latest trends and practices in marketing. Most of the top corporates in the country have placed their trust in the quality of education provided by SLIM and give priority to the PGHDIP holders in recruiting marketing professionals,” stated Nuwan Gamage, Vice President Education, SLIM.

“We always make sure that the PGDIP, which is the most recognized marketing qualification in the country, evolves with time and the dynamism of the corporate world, marketing is one of the most lucrative and rewarding professions in the world, and marketers across the globe are at the helm of renowned top international companies”, mentioned Sanath Senanayake, Chief Executive Officer and, Executive Director, SLIM.