LOVI Ceylon Nationals to reimagine corporate wear | Daily News

LOVI Ceylon Nationals to reimagine corporate wear

Asanka de Mel – CEO LOVI Ceylon, presenting the LOVI Nationals to Chairman Jetwing Travels, Shiromal Cooray Leading Corporate Dinesh Weerakkody – Chairman ICC/HNB
Asanka de Mel – CEO LOVI Ceylon, presenting the LOVI Nationals to Chairman Jetwing Travels, Shiromal Cooray Leading Corporate Dinesh Weerakkody – Chairman ICC/HNB

LOVI Ceylon’s CEO Asanka de Mel has launched a line of corporate wear for both men and women, which he hopes will soon become standard office wear in our island nation.

“In today’s global economy, self-confidence is a must. And uniqueness is a strategic advantage for any leader. With that in mind, I invite our forward-thinking leaders to wear LOVI’s refresh of the iconic Sri Lankan National”, said Asanka de Mel, CEO of LOVI Ceylon. “In fact, our National dress is a testament to Sri Lanka’s diversity and inclusion. With the sarong’s Indonesian origins and the kurta’s Indian origins, our National dress bears centuries of influences that have shaped Sri Lanka, harmonizing to give rise to a unique fashion identity.”

LOVI’s take on the Sri Lankan National dress is based on de Mel’s desire to establish a visual identity for all Sri Lankans regardless of ethnicity, religion, gender, age or social standing. “If the whole of Sri Lanka is a team, what would our uniform look like?” asks de Mel. The new collection aptly titled ‘Reimagine’ does just that.

All LOVI Ceylon garments are designed and made locally using Sri Lankan resources and craftsmanship to the fullest extent possible. The quality of finish that LOVI CEYLON demands is the same as that of any luxury design house. A similar quality garment would cost twice or thrice as much if made internationally. LOVI sources its fabrics and craftsmanship all from within our borders, keeping local communities, craftsmen and businesses thriving and earning through these difficult and uncertain times.LOVI Nationals could be custom made or purchased from any of their shops at the One Galle Face Mall, Kandy City Centre or at Lakpahana, or else online at lovisarongs.com

“I hope that very soon every corporate boardroom will have a fair representation of its forward-thinking directors clad in a LOVI National”.