LAUGFS Supermarkets celebrates 20 years | Daily News

LAUGFS Supermarkets celebrates 20 years

LAUGFS Supermarkets (Pvt.) Ltd. began operations in October 2000, with its first outlet opening in Havelock Town and celebrate their 20th anniversary in October 2020.

The supermarket chain has expanded to 38 outlets with 36 of them located in the Western Province and two outlets located in Kurunegala and Chilaw.

The chain which was initially named ‘Sun-Up’, was rebranded as ‘LAUGFS Supermarkets’ in 2011. The re-branding follows a two-tier model with LAUGFS Super and LAUGFS SuperMart being the flagship brands. LAUGFS Super offers a larger scale store with an even wider range of products for customers to choose from and LAUGFS SuperMart provides customers with a compact, convenient and easily accessible selection of daily necessities.

From its inception, the organisation operated with innovation at its core; the Havelock Town outlet was the first supermarket in Sri Lanka to introduce the 24 hour retailing concept which has now extended to seven additional outlets located in Wellawatte, Rajagiriya, Maharagama, Kandana, two in Negombo, Kolonnawa and Pelawatte.

Furthermore, LAUGFS Supermarkets was also the first supermarket brand in Sri Lanka to operate alongside their own LAUGFS brand of fuel stations, providing customers with additional shopping convenience. Years of relentless dedication in pursuit of driving innovation in retail and providing customers with an expedient shopping experience has enabled the chain to serve over 1,000,000 shoppers monthly.

LAUGFS Supermarkets also owns and operates Crimson Bakeries, its own brand of bakeries producing fresh baked goods. Crimson products are featured across all 38 outlets, with two standalone Crimson bakery outlets located in Bellanthara and Nedimala.

Commenting on the occasion of its 20th anniversary, Chief Executive Officer of LAUGFS Supermarkets Lilanthi Herath, said, “We began operations with the goal of bringing our shoppers, a fresh and friendly experience with every visit they make to a LAUGFS Supermarket. We have continued to consistently enhance this objective over the last 20 years. In light of this milestone, we celebrate our loyal customers who place their trust in us every day. They continue to be the central focus of our pursuit for constant improvement. As we look back at 20 years of growth, we would like to sincerely thank our customers and we are highly optimistic of the prospects of LAUGFS Supermarkets in the future of Sri Lankan retailing.”

During the initial lock-down in March owing to onset of the COVID-19 pandemic, LAUGFS Supermarkets rose to the occasion by activating its online ordering and delivery systems to meet the needs of its customers. The retail chain has plans to consistently grow its outlets within the Colombo district and the suburbs.