realme, the emerging mobile phone brand that recently made its way into the Sri Lankan market was named one of Fast Company’s “50 Most Innovative Companies in China” for 2020.
The prestigious annual list selected companies that had continued to grow despite the challenges faced in 2020 and maintained resilience and persistence in adversity adapting to the environment, embracing changes and at the same time insisting on being good.
As a cutting-edge brand, realme adheres to the brand spirit of “Dare to Leap”, and continues to grow against the downtrend, becoming one of the smartphone brands which reported growth in the first two quarters of 2020. With only one-and-a-half years’ of establishment, realme was able to position themselves among the world’s Top 7 smartphone brands at the end of quarter 3 in 2019. In November 2020, affirming realme’s rapid growth as an innovative smartphone brand, realme was also named by Counterpoint research as the world’s fastest smartphone brand with sales of 50 million units in only 9 quarters.
Commenting on Fast Company’s recognition of realme as one of the 50 Most Innovative Companies in China, Li Bingzhong, founder and CEO of realme said, “There are two ways to innovate: One way is the research and development of high-tech, to have the innovation ability in high-precision fields, and the other way is to greatly reduce the cost of mature or about to mature technology and popularize the technology. realme is taking the second path.”
Following its launch in Sri Lanka, realme has continued to offer cutting-edge devices that cater to the needs of the nation’s dynamic and stylish youth. Realme aspires to provide the young generation with smartphones and AloT products with the latest technologies and trendsetting design at a reasonable price; each product of realme leapfrogs the same price range in terms of design and performance.
realme, whose slogan is ‘Dare to Leap’, adopts a strategy of selling leapfrog performance and trendy design-driven quality products that resonate with its young crowd at an affordable and attractive price point.
For young consumers, realme offers a variety of AI of Things (AIoT) products such as smart audio, visual and lifestyle products to complement their increasingly digitally connected lives.
These products have become popular, grabbing the attention of its core market, the youth. So far, realme has released over 50 AIoT products in 2020, with plans to double it in 2021.
