SLIM hosts inaugural International Marketing Management Conference | Daily News

SLIM hosts inaugural International Marketing Management Conference

The Sri Lanka Institute of Marketing (SLIM) recently hosted the first-ever International Conference on Marketing Management (ICMM) in view of the Institute’s golden jubilee celebrations.

The conference themed ‘Driving Innovations through Sustainability Marketing’, was held in collaboration with the world’s leading publishing body ‘Emerald Publishing’. This was the very first occasion where Emerald Publishing joined hands with a local professional body to organise a research conference of this magnitude.

The conference was held on a blended platform where some of the speakers joined at the BMICH, while the rest of the speakers and attendees joined the occasion virtually As the Co-Chairs, Professor Nalin Abeysekara (Open University of Sri Lanka), Dr Jayantha N Dewasiri (SLIM and Sabaragamuwa University of Sri Lanka), Dr Dinesh Samarasinghe (University of Moratuwa) and Dr Thesara Jayawardhane (SLIM and University of Moratuwa) managed the entire conference. Dr Vilasini De Silva (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka), Dr Sujeewi Sapukothange (Open University of Sri Lanka), Prof. Aarti Saini (University of Delhi), and Dr Nuresh Eranda (University of Peradeniya) contributed as the session chairs of the conference. Manthika Ranasinghe (SLIM) chaired the project.

Sharing his insights as to the keynote speaker, the Asian Marketing Guru Dr Hermanwan Kartajaya stated, “As the entire world is navigating through unprecedented times due to the COVID-19 pandemic, the next two years will be an ideal period to devise and execute recovery strategies so that by 2025, corporates will be able to rise again.”

“Although more than 225,000 researchers join the research community each year, nearly 45% of the submitted articles are returned to the authors without even reaching the Editor-in-Chief. However, over 30% of articles that reach the editor’s desk end up as desk-reject papers, not even passing the peer review stage. Also, more than 60% of articles published by high impact journals do not contribute to the impact factor”, said Sangeeta Menon during her guest speech.

“Having recognised the significance of research in the field of Marketing Management, SLIM has introduced a host of other research-based initiatives such as the South Asian Journal of Marketing (SAJM), a peer-reviewed, open-access journal as well as the Research Scholar Programme. Research is one of the key pillars of the strategic organisational plan of SLIM, which focuses on creating a knowledge economy to propel the growth engine of the country,” said Roshan Fernando, President SLIM.

Dr Jayantha Dewasiri, Co-Chair of ICMM/ Treasurer, SLIM, stated that conducting this kind of conference is yet another landmark achievement of SLIM. “Steering research on real-world business problems is important. Through this initiative, we expect to leverage the efforts put on marketing research.”

Speaking at the occasion, Sanath Senanayake, Chief Executive Officer/Executive Director, SLIM said, “We are elated to host the first-ever International Research Conference on Marketing Management, in commemoration of the golden jubilee of SLIM.”