Daraz awarded Online Brand of the Year at SLIM Brand Excellence | Daily News

Daraz awarded Online Brand of the Year at SLIM Brand Excellence

Daraz, was awarded Silver under the Online Brand of the Year category, at the SLIM Brand Excellence awards held recently.

There was no Gold award granted for the category this year. With more than three million orders delivered as of 2020, it comes as no surprise that Daraz is the go to for many online shoppers across the island.

Ranked as the #1 app on PlayStore and Apple store in the shopping category, Daraz is also in the Top Threee-commerce brands in Sri Lanka according to LMD Brands Annual 2020, and the third most popular website in the country according to Sri Lanka Digital Outlook 2020.

The largest online marketplace in the country was also named the Most Visible Brand on Social Media in Sri Lanka by Asia Pacific Institute of Digital Marketing, and placed among the top 20 most popular apps in Sri Lanka according to Sri Lanka Digital Outlook 2020.

Daraz entered the Sri Lankan market when online purchases were primarily limited to electronics. However, Daraz continued to build a fully functional market place, creating a platform where buyers and sellers from across the country are connected on Daraz, and offering products from a large variety of categories.

Speaking of the recognition at SLIM Brand Excellence Heshan Perera, Head of Marketing at Daraz stated, “Daraz has always aimed to ensure ease, accessibility and overall customer satisfaction and convenience.

By closely studying global market trends across categories, observing consumer behavior, trialing new categories and active engagement with both our merchant and customers, we are confident that we’ll motivate more Sri Lankans to adopt a digital commerce lifestyle.Being awarded the Silver Award as the Online Brand of the Year is an honor and one that we will continue to better in the future.”

In addition, Daraz aims to create a sustainable marketplace, ensure security to all parties engaged in the transaction and abide by viable business practices that will grow the economy.

Daraz has taken steps to facilitate this by reducing the carbon impact and environmental damage of traditional business by moving engagement to an online platform, providing a secure online marketplace, curating a range of options for the consumers benefit; through which vendors of different sizes can partake in an inclusive economic environment and enabling businesses to capitalize on the opportunity of broadening their customer base through a digital platform.