Anverally and Sons wins Export Brand of the Year award at SLIM | Daily News

Anverally and Sons wins Export Brand of the Year award at SLIM

Tharindu Lorenso Hewage, the Company’s Assistant Manager Tea flanked by Goonawardena and Thiska Goonatilleka, Manager Business Development at the awards ceremony
Tharindu Lorenso Hewage, the Company’s Assistant Manager Tea flanked by Goonawardena and Thiska Goonatilleka, Manager Business Development at the awards ceremony

 Anverally and Sons (Pvt) Ltd., one of Sri Lanka’s oldest and most respected exporters of tea, received the Export Brand of the Year – Bronze award at the 2020 Brand Excellence Awards presented by the Sri Lanka Institute of Marketing (SLIM).

The award was conferred on the Company’s export brand ‘Al-Otuor’ – a distinctive Earl Grey flavoured tea ranked No 1 in several Middle Eastern markets including Iraq and Libya,and believed to be popular for its strong fragrance, as borne out by its name, which translates to fragrance. The Company said the flavour of the tea is customised exclusively for the brand, making it a unique product.

This is the ninth occasion that Anverally and Sons was honoured at the SLIM Brand Excellence awards.

Commenting on this achievement, the Company’s Chairman Mr Mohamed Anverally said, “We are honoured to be a consistent winner at these awards. The concluded year was one of many challenges especially for exporters, with disruptions of production, logistics issues and the lockdowns in many overseas markets. Our ability to retain our market leadership in key markets speaks to the consistency in the quality of our products as well as the consumer loyalty we have built for the brands.”

‘Al-Otuor’ is one of the principal brands of Anverally and Sons, a company with a history of more than 130 years. Established in 1890 by the great grandfather of the present Chairman, Anverally and Sons employs more than 1,000 people today and exports Ceylon Tea to over 100 countries. The Company’s selection of teas ranges from black, green, herbal, organic, iced, health and fruit teas in packing options of bulk, tea bags, packets, metal caddies, bottles, pouches, tea gifts and more.

An organisation driven by innovation, Anverally and Sons has also worked towards product diversification, expanding to Ceylon King Coconut Water and Ceylon Virgin Coconut oil. The Company said it plans to roll out innovations this year too in response to the dynamic external landscape to meet consumer needs.

In 2019, Anverally Teas was awarded a Presidential Export Award in the Tea sector,a National Chamber of Exporters (NCE) awardin the ‘Extra Large’ category and a special award for the highest export turnover at the NCE awards.