CDB wins Service Brand of the Year at SLIM Brand Excellence | Daily News

CDB wins Service Brand of the Year at SLIM Brand Excellence

Senior Brand Manager - Singer Gayan Perera, CEO SLIM Sanath Senanayake, Past President SLIM Suranjith Suwaris, GM Marketing CDB Darshana Jayasinghe, and Head of Brands- CDB Charitha Warnakulasooriya.
Senior Brand Manager - Singer Gayan Perera, CEO SLIM Sanath Senanayake, Past President SLIM Suranjith Suwaris, GM Marketing CDB Darshana Jayasinghe, and Head of Brands- CDB Charitha Warnakulasooriya.

Citizens Development Business Finance PLC was ranked as one of the top 05 NBFIs in the country; brought home the “Service Brand of the Year” Bronze award at the recently concluded SLIM Brand Excellence Awards Ceremony 2020.

The SLIM Brand Excellence, applauds and honours corporates for outstanding performances in their specific sectors, recognizing consumer-driven ground-breaking initiatives on a national level to encourage local corporates to reach global standards.

CDB is an organization that strongly believes in sustainable business processes and focuses its approach on People, Planet and Profit.

A strategic pitch about the company’s purpose-driven business model, which was designed to empower aspirations and bring convenience to its customers through digital transformation, championed at this year’s selection. CDB believes in offering its customers techno backed solutions, further reducing its carbon footprint and taking forward their goal of building a smart and sustainable Sri Lanka.

Accordingly, team CDB brought forward CDBiControl, CDBiDeposit and CDBiTransfer to the fore maximizing financial independence and mobility for its users at no additional cost during a time of great need, ensuring health and safety with an unmatched customer experience.

This year’s award ceremony witnessed great initiatives by top corporates of the country in multiple sectors and was judged by eminent industry leaders across multiple industries.