SLIM launches Startup Incubator | Daily News

SLIM launches Startup Incubator

Asanka Perera, Roshan Fernando and Sanath Senanayake
Asanka Perera, Roshan Fernando and Sanath Senanayake

The Sri Lanka Institute of Marketing recently launched the SLIM Startup Incubator to empower aspiring local entrepreneurs to get their business ideas off the ground.

The Startup Incubator will provide valuable support and resources to make their startup story a success. Rather than trying to implement a business idea on their own, without proper focus and guidance, an incubator can provide a concrete framework for startups to overcome pitfalls and accelerate growth.

The programme has been exclusively designed targeting students of the Institute who wish to establish their own ventures.

Accordingly, both past and present students of the Institute can submit their business ideas to the Incubator. The SLIM Startup Incubator addresses the intangibles that lead to the success of startups — technical assistance, consultation and strategic guidance.

Startup incubators play a pivotal role in the startup ecosystem and have the ability to improve outcomes of startups. For budding entrepreneurs, startup incubators are a golden ticket with a promise to help their businesses hit the big time. As well as helping new businesses survive, incubators add value to the entire business ecosystem.

With a supportive programme of this nature, SLIM aims to ensure that the most promising entrepreneurs in the country receive the support they need to take up the challenges in establishing their ventures. Through the Startup Incubator, resources such as experienced mentors, engagement with local entrepreneurs and legal, financial, product development facilities and marketing services will be made available for the selected entrepreneurs.

The 10 most innovative business ideas will be shortlisted and selected for the programme. The selection process will be carried out under the guidance of an eminent advisory committee. The selection criteria include several aspects; Level of Innovativeness, Level of Creativity, Commercial viability, Potential of the idea to solve a social or an environmental issue and Potential of creating employment opportunities.

Roshan Fernando, President, SLIM stated, “SLIM, the National Body for Marketing is committed to empower local entrepreneurs to propel the national economy. Most importantly, we strive to strengthen local entrepreneurs and give them wings to reach the pinnacle of success so that they can become an invaluable asset to the national economy. The whole idea behind this concept is to encourage the establishment of innovative startups, inspire entrepreneurs to expand their ventures and help create new employment opportunities in the country.”

Asanka Perera, Chairman, Corporate Communications and Sustainability, SLIM, said “The SLIM Start-Up Incubator is the ultimate incubation programme to breathe life into your dream start-up. SLIM students—both past and present—can apply for this programme if they have a viable business idea in mind. The 10 most innovative business ideas will be shortlisted and selected by an eminent panel of business experts. This is a golden opportunity to unleash the entrepreneurial zest ignited within you.”

“A host of training programs will be conducted, covering numerous topics essential for start-up businesses to explore new boundaries. With the knowledge gained through the training, we expect students to convert their ideas into successful businesses. The SLIM Startup Incubator is sure to nurture many future businesses”, added Sanath Senanayake, Chief Executive Officer/Executive Director, SLIM.