LAUGFS Supermarkets celebrates 20 years | Daily News

LAUGFS Supermarkets celebrates 20 years

The LAUGFS team
The LAUGFS team

LAUGFS Supermarkets began operations on October 31, 2000, with its first outlet opening in Havelock Town and they celebrate 20th year anniversary in this October 2020.

Today the supermarket chain has expanded to 38 outlets with 36 of them located in the Western Province and two outlets located in Kurunegala and Chilaw.

The chain which was initially named ‘Sun-Up’, was rebranded as ‘LAUGFS Supermarkets’ in 2011.

The re-branding follows a two-tier model with LAUGFS Super and LAUGFS SuperMart being the flagship brands. LAUGFS Super offers a larger scale store with an even wider range of products for customers to choose from and LAUGFS SuperMart provides customers with a compact, convenient and easily accessible selection of daily necessities.

From its inception, the organisation operated with innovation at its core; the Havelock Town outlet was the first supermarket in Sri Lanka to introduce the 24 hour retailing concept which has now extended to 7 additional outlets located in Wellawatte, Rajagiriya, Maharagama, Kandana, Negombo 2, Kolonnawa and Pelawatte.

Furthermore, LAUGFS Supermarkets was also the first supermarket brand in Sri Lanka to operate alongside their own LAUGFS brand of fuel stations, providing customers with additional shopping convenience.

Adding to its long list of milestones, the organization began operations of Medz pharmacy, its very own pharmacy chain, across 19 outlets. At present it caters to over 35,000 monthly customers with a wide range of over 2,500 products.

LAUGFS Supermarkets also owns and operates Crimson Bakeries, its own brand of bakeries producing fresh baked goods. Crimson products are featured across all 38 outlets, with two standalone Crimson bakery outlets located in Bellanthara and Nedimala. In addition to fresh produce, groceries and everyday necessities, the supermarkets also facilitate the payment of utility bills such as water, electricity, e-channelling, insurance and mobile bills. LAUGFS Supermarkets has its own loyalty card programme; the “LAUGFS One” loyalty card. Commenting on the occasion of its 20th anniversary, Chief Executive Officer of LAUGFS Supermarkets Lilanthi Herath, said, “We began operations with the goal of bringing our shoppers, a fresh and friendly experience with every visit they make to a LAUGFS Supermarket. We have continued to consistently enhance this objective over the last 20 years.”

During the initial lock-down in March owing to onset of the COVID-19 pandemic, LAUGFS Supermarkets rose to the occasion by activating its online ordering and delivery systems to meet the needs of its customers.

Despite the economic and business volatility in 2020, LAUGFS Supermarkets opened its 38th outlet in the University Hospital, Kotelawala Defence University to cater to Sri Lanka’s defense forces as well as medical personnel, who selflessly fight on the front lines of the COVID-19 pandemic.

LAUGFS Supermarkets is a subsidiary of LAUGFS Holdings Limited.