SLIM, President, Nuwan Gamage, Head of Jury, Imal Fonseka, SLIM, VP Event, Gayan Perera and SLIM, Project Chair, Kavi Rajapaksha at the event. Picture by Sudath Nishantha
Sri Lanka Institute of Marketing launched the 21st Edition of the SLIM Brand Excellence Awards 2022 on August 22, on a quest to celebrate brands that have kept their growth strategy alive despite challenging circumstances.
This year’s edition, aptly themed, ‘Mettle of Resilience’, has been launched with a new evaluation process. This was briefed in depth at an event held on September 5 at JAIC Hilton.
The SLIM Brand Excellence Awards looks to bestow five primary and ten special awards to recognise the efforts of brands that have managed to disrupt local and global markets through the tactful coupling of strategy, creativity and innovation to take their operations to the next level.
President of Sri Lanka Institute of Marketing, Nuwan Gamage, stressed the need for marketers to step up to help take Sri Lanka’s branding forward, which he stated was a direct solution to the current issues.
The Head of Jury, Imal Fonseka and the Project Chairperson, Kavi Rajapaksha, took the audience through the latest evaluation criteria, which would support both the entry crafting process and the second-round presentations.
The Q&A session that followed.
The briefing was enriched by the two sessions carried out by the official creative partner Shift Integrated on “Let’s tell a good story” and the official digital partner Loops Integrated on “Getting Your Customers’ Attention”.
The five main award categories include Product Brand of the Year, Service Brand of the Year, Glocal Brand of the Year, Local Brand of the Year and Export Brand of the Year. The ten special awards added to this year’s awards night include Innovative Brand of the Year, Turnaround Brand of the Year, Best New Entrant of the Year, B2B Brand of the Year, CSR Brand of the Year, Online Brand of the Year, SME Local Brand of the Year, SME Export Brand of the Year and the two new categories Agile Brand of the Year and Green Brand of the Year.
With the vision of propelling local brands into the international arena, the SLIM Brand Excellence Awards process has been revamped this year with the introduction of a “Brand Book”, which enables all applicants to fill in their brand details only once and then focus on category-specific questions with much more vigor to justify why their brands should win.
Launched 21 years ago for the very first time, the Brand Excellence awards is the first award ceremony dedicated to recognising and rewarding the best brands and brand custodians.
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