Unilever joins ‘Manudam Mehewara’ emergency relief initiative | Daily News

Unilever joins ‘Manudam Mehewara’ emergency relief initiative

Harsha Samaranayake, Senior General Manager Brand and Media, Group Marketing of Dialog Axiata PLC; Kamal Gamage, Acting Executive Director, Sarvodaya Shramadana Movement; Navin Pieris, Group Chief Officer, Dialog Enterprise, Dialog Axiata PLC; NilushiJayatileke, Marketing Director Personal Care and Beauty & Wellbeing, Unilever Sri Lanka; Sharmila Bandara, Marketing Director Home Care & Nutrition, Unilever Sri Lanka; Channa Tennakoon, Head of Media & Activation, Unilever Sri Lanka; and Harini Rajadasa, Head of Regulatory & Corporate Affairs and External Communications, Unilever Sri Lanka.

Unilever Sri Lanka recently joined forces with the ‘Manudam Mehewara’ multi-corporation humanitarian alliance initiated by Dialog Axiata PLC, MAS Holdings, Hemas Holdings PLC, execution partner Sarvodaya Shramadana Movement and independent auditor PwC Sri Lanka, together with CBL Group, Citi, Sunshine Holdings PLC and Huawei Technologies Lanka Co Pvt Ltd, to provide emergency relief to families affected by the ongoing economic crisis in the country.

Unilever has donated in cash and also in kind - courtesy of its flagship brands - Sunlight and Lifebuoy.

Whilst taking steps towards building the nation, the emergency relief aims to assist 200,000 vulnerable Sri Lankan families.The relief is currently being distributed across all 25 districts, where over 100,000 families in need have been assisted to date.The funds are utilized to purchase dry rations- dietary staples such as rice, dhaland so on,to address the critical requirement of providing emergency relief until a sustainable benefit transfer system has been executed in the country through an effective economic recovery plan.

Unilever Sri Lanka Marketing Director, Personal Care and Beauty and Wellbeing Nilushi Jayatileke said, “It moves us deeply to see the economic hardships and unprecedented challenges faced by our fellow Sri Lankans. At Unilever, we believe in making sustainable living commonplace. This is where the power of the collective plays an important role. I would like to congratulate Dialog and Sarvodaya as well as the other founding partners for launching Manudam Mehewara, to create a platform to bring together the power of the collective, in order to help our fellow Sri Lankans in a way that would make a scalable impact.”

Dialog Enterprise, Dialog Axiata PLC Group Chief Officer Navin Pieris said, “As a trusted digital companion for over 17 million Sri Lankans, we have recognised the emergency to step forward and assist those in dire need.”

Sarvodaya Shramadana Movement Acting Executive Director, Kamal Gamage stated, “We at Sarvodaya are thrilled to have Unilever join us in this humanitarian effort and be a part of this timely initiative. As a social service organisation, working with our like-minded partners in harmony will help ease the strain on our people who are going through these difficult times.”

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