DSI’s U Softo launches ‘Athwela’ CSR initiative | Daily News

DSI’s U Softo launches ‘Athwela’ CSR initiative

Highlights of the event.
Highlights of the event.

U Softo, a renowned everyday footwear brand of DSI, recently launched a new CSR initiative named DSI U Softo ‘Athwela’ to provide relief to vulnerable communities affected by the prevailing economic crisis and spiralling financial restraints.

As the inaugural project of the initiative, DSIU Softo ‘Athwela’ donated dry rations worth over Rs. 700,000 among two orphanages, Vajira Sri Children’s Development Centre and Sevana Special School and Child Care Centre, both located in Sri Jayewardenepura Kotte.

D. Samson & Sons (Pvt) Ltd. Director Asanka Rajapaksa stated; “We are deeply humbled by this opportunity to give some form of relief and support to those who are in need at this difficult time. Children are the gatekeepers of the future and with the very first step of our ‘Athwela’ initiative, we look to further our mission to help vulnerable communities, especially children, to make a real change in their lives.”

Present at the inaugural project were Manager Sales Nirodha Gunasekara; Assistant Managers Brands Chinthana Yapa, Sajani Perera and Jayanika Rajasinghe; Junior Executive Brands Sandunika Malshani and Marketing Intern Damith Shaminda. Sri Lanka’s economic crisis has taken a toll on many families and communities, making meeting ends meet a daily obstacle that has drastically diminished a majority’s standard of living. Against this backdrop, U Softo launched ‘Athwela’ CSR initiative with a vision to support vulnerable parts of society to overcome hardships caused by the current challenging times.

As a company committed to giving back to society, DSI U Softo ‘Athwela’ aspires to carry out more projects across the country in future, bringing much-needed relief to those who require the same.


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