Exporters must eye Japanese health food market - EDB | Daily News

Exporters must eye Japanese health food market - EDB

Sri Lankan exporters must endeavor to enter the Japanese health food market and add to the vital foreign exchange earnings for Sri Lanka, Suresh de Mel, Chairman / CEO of Sri Lanka Export Development Board (pictured) said.

The global health and wellness food market is expected to grow at a compound annual growth rate of over five % to reach USD 1 trillion by 2027 and the Japanese consumers have also become more health conscious, demanding clean and healthy food products that support healthy lifestyles.

Income and consumption data indicate that older Japanese are willing to pay more for higher quality nutritious foods and Japan’s declining agricultural production and social and demographic factors indicate that it will continue to rely on imports to satisfy food demand even though the global Covid pandemic has disrupted consumer spending, De Mel told a webinar, held under the theme,’ ‘Exporting Health Foods to Japan –Rules and Regulations’.

He stated that overall research shows that the Japanese consumers’ food expenditures have remained steady.

Therefore, Sri Lankan health foods would have good potential in the Japanese market and the Sri Lankan exporters have ample opportunities to fulfill Japan’s growing demand for healthy food products.

Sri Lanka has many healthy foods that can be exported to Japan for example spices like true Ceylon cinnamon for which Sri Lanka now has protected geographical indication and pepper, cloves, nutmeg ,ginger, turmeric, moringa leaves with high iron content, flowers such as hibiscus, blue butterfly pea with high antioxidant properties, different varieties of dried seeds fruits and vegetables which can be promoted in the Japanese market as health products for improved immunity, physical and mental well-being, increased lifespan and many other health benefits. Japan is one of the world’s most important food markets with high standards and an excellent reputation for food safety and he said that it is necessary to be aware of rules and regulations to comply with while exporting healthy foods to Japan.

The growth in the global health food market is being fueled by rising focus on healthy lifestyles and a global surge in health concerns.

The Covid- 19 outbreak resulted in consumers increasingly demanding clean foods manufactured with natural ingredients. Hence the demand for food products labeled as natural, organic, vegan, gluten free, low sugar, antioxidant ,immunity and energy boosting foods and super foods are continuously growing.

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