Sotheby’s International Realty appoints Neluka De Alwis as Chief Marketing & Sales Head | Daily News

Sotheby’s International Realty appoints Neluka De Alwis as Chief Marketing & Sales Head

Sri Lanka Sotheby’s International Realty (SIR) has expanded its team in Colombo by appointing internationally acclaimed Sales and Marketing professional Neluka De Alwis as the ‘Chief Marketing and Sales Officer’.

Neluka is a visionary Sales and Marketing professional within the Real Estate sector in Sri Lanka with an track record of marketing high-rise apartments across some of the most iconic projects in Colombo for over 24 years and extensive experience in handling local and international clients. During her career, she has received accolades for her achievements at multiple award shows. She was named one of ‘Top 50 Women Leaders in Asia’ by CMO Asia (2016), received the ‘Woman Super Achiever’ award at the 5th World Women Leadership Congress (WWLC) in Mumbai (2018), was recognized as a ‘Woman Super Achiever’ in the Real Estate Sector at CMO Asia’s 10th anniversary celebrations (2019) and was also picked to be among ‘Top 400 Women from over 50 nationalities’ at the 6th World Women Leadership Congress (WWLC) in Mumbai (2019).

Neluka’s appointment will help enhance the sales and marketing efforts of SIR’s Sri Lanka operations with a special focus on one of Colombo’s most prestigious developments – Sapphire Residences comprising 132 sky mansions at the prime Galle face ocean front which is on course to complete in 2023. Sri Lanka SIR is the global sales & marketing service provider for Sapphire Residences.

“The demand for luxury goods and lifestyle is witnessing an upward trajectory despite the turbulence of the past two years or so due to the pandemic and the current volatility in the economy. Neluka’s experience of nearly a quarter of a century in this domain will help us to capitalize on current market trends to boost sales for the iconic Sapphire Residences, our other listings in the region, international sales, and drive the Sotheby’s International Realty’s Citizenship by investment program in Sri Lanka,” stated Ashwin Chadha, President, Sri Lanka Sotheby’s International Realty.

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