Innovative Sri Lankan produce and beverage exporter, Agri Deshiya’s ‘RAGA Sparkling Kithul Toddy’ has attracted celebrity attention in one of its key overseas markets, Australia, after famous football star, Ben Long, recently tried this new trendy beverage.
Upon tasting this native Sri Lankan beverage, produced to international standards and which is now available in Melbourne, Australia, Ben Long, a player representing St. Kilda Football Club in the Australian Football League, has become a dedicated fan. ‘RAGA Sparkling Kithul Toddy’ has become quite the hot item about town in Melbourne recently, as more locals try this traditional Sri Lankan brew and fall in love with its refreshing and unique flavour.
“Long was quick to express his fondness for this new found 100% authentic Sri Lankan beverage,” said a representative for Kingston Cellars in Australia, the distributor of RAGA beverages in that country, “One chilled can of ‘RAGA Sparkling Kithul Toddy’ and Ben Long became an immediate fan.”
Toddy, from both the Kithul and coconut palms, have been consumed in Sri Lanka since ancient times and has been coveted by manual labourers and agricultural and other blue-collar workers for decades, even centuries. However, it is Agri Deshiya’s Founder and Chairman, Prabath de Alwis’s ingenuity and passion for innovation and combining traditional techniques with modern technology, which has helped to refine and transform this traditional beverage into a trendy modern brew that is enjoyed worldwide today.
The success of the RAGA range of beverages, De Alwis said, “We have natural agricultural produce in Sri Lanka, such as Kithul, which are unique in the world. Thus, our goal is to use our ingenuity and expertise to put Sri Lanka on the map, by exporting unique products the world has never seen. This kind of innovation is what can help us to use the natural bounty we have been blessed with in Sri Lanka to delight the world and bring home much needed foreign exchange to support our economy, our communities and our national aspirations. The Kithul Industry has been in decline for years, but we are changing this by breathing new life into this age-old traditional beverage, while also constantly innovating to create new and amazing products fit for the global market using Sri Lankan produce, traditional techniques and cutting-edge technology and processes.”
RAGA Sparkling Kithul Toddy is manufactured by Agri Deshiya (Private) Limited and is presently exported to Australia, New Zealand, the UAE, UK and South Korea, and available locally in Sri Lanka at all leading supermarkets and selected wine stores.
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