Seylan Bank secured several accolades to its name at the recently concluded SLIM DIGIS 2.2 with a Silver and a Bronze for its #ResponsibleMe campaign, along with another Bronze for the Bank’s National Day campaign.
The multiple award winning #ResponsibleMe campaign clinched Silver and Bronze Awards for Best Digital Marketing Campaign - CSR category and Best Use of Branded Content respectively. Securing a Silver for Best Digital Marketing Campaign under the CSR category, the #ResponsibleMe campaign was recognised as one of the best holistic campaigns that demonstrate how different digital platforms worked together to achieve results. Seylan Bank’s strong entry showcased seamless synergy of the campaign elements on strategy, innovation, creativity, execution and results.
The additional Bronze for Best Use of Branded Content was a result of the campaign being recognised as among the most creative, innovative and effective use of branded content that provided a real return on investment for Seylan Bank. As the #ResponsibleMe campaign fit in well with Seylan Bank’s values, strategy and clearly addressed the marketing challenge, the entry was able to secure this sought after title.
It is also noteworthy that #ResponsibleMe brought home a coveted Silver Award at the recently concluded Dragons of Asia Effective Marketing Awards 2022, which recognised the very best in results-driven marketing communications across all countries in Asia.
The success of Seylan Bank’s #ResponsibleMe campaign began at the height of the third Covid-19 wave, when the Bank felt that society needed to be educated about making responsible choices to contain the spread of the virus.
The Bank decided to execute the delivery of the precaution message more assertively. This led to the campaign slogan “Suhada Haden, TikakSeren”.
To pull off the campaign, Seylan team members took on the responsibility to bear the #ResponsibleMe message to the public, adding their own voices through their personal social media spaces. Key opinion leaders soon joined the call, and social media came abuzz with #ResponsibleMe.
The Bank then considered a mentality change which made people accept individual responsibility to maintain preventative methods.
In terms of Seylan Bank’s National Day campaign, its efforts were rewarded with a Bronze Award under the Digital Brand Bravery Awards.
Due to several sensitivities that surround the National Day, brands generally tend to be cautious in their messaging.
Through this, Seylan Bank started the conversation as to what it takes to truly celebrate National Day as opposed to parading the term ‘Independence’.
In addition to this impactful success at the SLIM DIGIS 2.2, Seylan Bank also secured multiple accolades in 2022 including 8 NASCO Awards at the National Sales Congress.
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