JAT Holdings wins Silver at SLIM DIGIS 2.2 Award

JAT Holdings PLC, was recently presented with the Silver at the SLIM DIGIS 2.2 Awards, for the Best Use of Technology in Marketing.

The award recognized WHITE by JAT for innovatively and creatively incorporating technology to deliver an enhanced customer experience. The SLIM DIGIS is organized by the Sri Lanka Institute of Marketing and celebrates Sri Lanka’s best digital work, innovation and talent in today’s digital arena.

This recognition was achieved in partnership with Reap Digital (Private) Limited, which enabled WHITE by JAT to incorporate data analytics into its digital marketing strategy, to identify unique customer insights for precise targeting and highly efficient online conversions. WHITE by JAT is a range of innovative brilliant white emulsion paints and undercoats, designed, engineered and manufactured in Sri Lanka by JAT Holdings PLC.

JAT Holdings CEO Nishal Ferdinando stated, “With WHITE by JAT, we set out to create an innovative and modern range of brilliant white paints and undercoats, while meeting the highest quality standards and providing the bestand most advanced brilliant white paint in Sri Lanka. To do this, we have invested heavily in R&D and in our marketing and distribution approach, which were both pioneering efforts for the paints and coatings industry in Sri Lanka.”

WHITE by JAT is proven to provide the best finish with its signature “film-like smoothness”, together with the best coverage per litre, opacity and whiteness of any brilliant white paint or coating available in the market today. In keeping with JAT Holdings PLC’s commitment to sustainability, the whole range of WHITE by JAT products are odourless, non-toxic and eco-friendly, while having been designed specifically to withstand the weather and environmental conditions of Sri Lanka.

JAT Holdings General Manager, Marketing Dilshan Rodrigo said, “While the foundation of WHITE by JAT’s success is the superior quality and reliability of the product, our meteoric rise and popularity with customers and the public, in just 2 years, is directly attributable to our innovative marketing approach. Launching the product amidst the challenges of the pandemic, our online marketing and sales approach, was a winning strategy.”