MAS Amity Pte. Ltd., a subsidiary of MAS Holdings, signed a Joint Venture Agreement with Tata Group’s Trent Ltd, setting up an entity in India for the joint development of the business into intimate wear and other apparel-related products.
Over time, MAS and Trent would pool their domain expertise to undertake the design, development and manufacturing of a range of intimate wear and other apparel products. Initially, the joint venture would facilitate the design and sourcing of related products.
MAS Holdings Chairman Mahesh Amalean, said, “The significance of our partnership with Tata lies in our shared sense of values and an appreciation of the enormous business opportunities that the Indian market affords. This JVA will help leverage our combined capabilities, connecting MAS’ expertise in product creation and manufacturing with Tata Trent’s expertise in Indian retail. This partnership further aligns with MAS’ long-term intent to scale business and expand our presence in India.”
MAS Holdings, the largest apparel tech company in South Asia and with a global community of over 118,000, today, MAS’ design and manufacturing spans 17 countries.
Trent Limited Chairman Noel N Tata, said, “We see significant opportunities to leverage the growing reach of our brands to build a differentiated proposition in lingerie, activewear and related categories. MAS brings impeccable capabilities and tracks record in the manufacture of high-quality products in this space.”
“This collaboration between Trent and MAS would deepen Trent’s strategic commitment to offer fully owned brands at its retail stores and enable MAS to expand its international presence further. We are excited at the prospects of leveraging our joint synergies and delivering greater value to our customers.”
Trent Limited’s Westside is one of India’s leading chains of fashion retail stores and has a footprint of predominantly between 18,000-34,000 sq. ft. across over 127 cities.
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