Ceylinco Life ranked country’s Most Valuable Life Insurance Brand again | Daily News

Ceylinco Life ranked country’s Most Valuable Life Insurance Brand again

Ceylinco Life has once again been ranked the most valuable life insurance brand in Sri Lanka in 2021 in the 18th edition of the Brand Finance rankings of the country’s most valuable brands.

The world’s leading brand valuation consultancy assigned Ceylinco Life a Brand Value of Rs 3,508 million for 2021 and an overall Brand Value Rank of 33, a position that has been retained since last year, amongst the 100 most valuable brands in the country which include the largest banks, telcos and retail giants in Sri Lanka.

Sri Lanka’s life insurance market leader for the past 17 years, Ceylinco Life also received an ‘AA’ Brand Rating from Brand Finance this year.

Ceylinco Life General Manager Marketing Samitha Hemachandra said: “We believe that the brand is very much more than a visual depiction of a company’s identity. It must evoke, in the minds of all stakeholders, the core values and ethos that the company lives by. This is achieved by ensuring that everything we do lives up to the promise of the brand, building trust and confidence that is then instantly associated with it. The Ceylinco Life brand is now entrenched as a representation of how Ceylinco Life helps de-risk the future of millions of people through the protection the company offers.”

According to Brand Finance, the Brand Value is computed on the basis of separate values assigned for Brand Strength, Business Performance and External Changes. It is described as a specific asset valuation which calculates the value of the transferable element of the brand, generally comprising the value of the trademarks and associated intellectual property.

Brand Finance calculates the values of the brands in its league tables using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668.

London headquartered Brand Finance is the world’s leading independent, value-based brand strategy consultancy, with offices in over 20 countries, including Sri Lanka.

Ceylinco Life ended 2020 with its total assets surpassing Rs 150 billion, total consolidated income of Rs 36.98 billion, gross written premium income of Rs 22.07 billion, a Life Fund of Rs 106.74 billion, an investment portfolio of Rs 133.7 billion, and net profit of Rs. 6.93 billion.