Sri Lanka Institute of Marketing (SLIM) the national body for marketing inaugurated its Post Graduate Diploma in Marketing (PGDIP) programme for 2017 on January 29, at the Sri Lanka Institute of Tourism and Hotel Management.
The event was conducted to bring awareness and educate the new batch of students joining PGDIP, on the curricular and the value that it could add to an individual’s personality, as a fully fledged marketing professional. The large patronage who graced the occasion represented a cross section of young employees, marketing practitioners, corporate and public sector middle managers and students of SLIM.
Intakes for the PGDIP programme are now open and students could follow the course at the SLIM Business Schools in Colombo, Kandy and Matara.
Guest speaker at the inauguration was Dileep Mudadeniya, Vice President of John Keells and Head of Brand Marketing Cinnamon Hotels and Founder, Centre of research and sustainable studies in tourism. He made emphasis on how marketing is defined, it being a management process that anticipates, identifies needs and desires of customers and fulfills them profitably.
“I switched from Law to Marketing because it is a process that enables us to make people happy by fulfilling their needs and wants. The top 30 brands have evolved lately in the corporate sector due to the philosophical nature of marketing and not because of finance. Every successful marketer should be fully equipped with the four aspects; passion, customer centric, differentiation and experience gathering”, said Mudadeniya.
The 24 month part-time programme consists of four levels andgears students with marketing competencies from operational to management level.
SLIM Vice President Pradeep Edward who is the Director and CEO of GAP Holding stressed the importance of gearing oneself with the knowledge in marketing to excel in the existing vibrant business environment.
In the opinion of SLIM CEO and Executive Director Sanath Senanayake SLIM-PGDIP is a contemporary course to student of which the course content, syllabus and text books have been revised according to the changing marketing atmosphere in the world and to satiate current industry requirements.
Credible and value adding courses and training programmes and affordable prices of SLIM have made the marketing fraternity and the corporate sector in Sri Lanka to perceive SLIM as an invaluable mentoring entity for over four decades.
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