LoweDigital, which is part of the MullenLowe Group, Sri Lanka (MLG) completed a year of operations in turbulent business conditions caused by the current pandemic.Having commenced operations in October 2019 the company set out an agenda to bring purpose to the medium rather than the medium trying to find a purpose for brands.
The digital medium unfortunately in Sri Lanka has been plagued by an early position it took in the market as a cost alternative to mainstream advertising and brands fail to fully utilise the medium to its truest potential. “Digital has lots more to offer than just low-cost content and this is exactly where LoweDigital decided to pitch itself putting strategic brand ideation before numbers. The numbers come if you deeply understand how ideas traverse through this medium using digital in a meaningful way,” said Kevin Kulatilake -Head of Digital at LoweDigital.
Commenting on the occasion of LoweDigital’s first anniversary Thayalan Bartlett -Chief Executive Officer of The MullenLowe Group said, “Brand custodians must recognize that brands are driven by ideas and not by mediums. The word ‘advertising’ cannot be associated with digital if it is unable to secure ideational authority for brands.
The LoweDigital team have identified this void and smartly built its entire offering around it, setting itself apart from all other digital offerings in the market. Our clients have been reaping the results of purpose-built digital strategies, which in turn have helped the MLG group’s digital business double in size in its first year of operations.”
Dumindra Ratnayaka – Chairman of 1990 SuwaSeriya Foundation, Sri Lanka’s most trusted Ambulance Service said, “We would like to congratulate the team at LoweDigital on their one-year anniversary. We appreciate the level of dynamism and passion they bring to the table, with so much clutter out there. What caught our attention was the team’s ability to create content for our service, which enabled the public to separate the chaff from the grain.”
Whilst congratulating the team on their one-year anniversary Kushani Peeris, Senior Marketing Manager ofMaliban Biscuits Manufactories (Pvt) Ltd said, “Despite being faced with challenging times during the pandemic, the team created innovative ways of engagement to launch a new brand campaign. The team’s ability to respond swiftly integrated well with our expectations.”
MullenLowe Sri Lanka was established as LDB Lintas in 1993 and was subsequently referred to as Lowe LDB, an agency which comes from a powerful creative lineage.
